DIRECTIONS has studied Microsoft—its technologies, strategies, tactics, and organization—for more than a decade. Each of our eight analysts [see biographies] meets regularly with Microsoft managers and decision makers; several are former Microsoft employees with close personal contacts with upper management and senior-level Microsoft staff. Nobody knows the company better. [Learn more about DIRECTIONS]

What DIRECTIONS ON MICROSOFT experts can do:

• Help you spot Microsoft-related opportunities and threats while there's still time to do something about it
• Teach you how Microsoft thinks and acts
• Help you target the right groups and individuals inside Microsoft
• Show you the right way to pitch an idea to Microsoft.
• Validate your Microsoft strategy, including your Microsoft partnership strategy

Briefings

A half-day engagement held at our offices in Kirkland, WA designed to quickly advance your Microsoft-related business. A team of DIRECTIONS analysts matched to your company will expand your understanding of Microsoft—how it’s organized, how it thinks, how it negotiates—and show you how to use this knowledge to your advantage. Our analysts will also vet your Microsoft plans and/or proposals to give you confidence that you’re headed down the right path (and not a collision course) with Microsoft. For more information, please contact us.

Advisory

Ongoing authoritative advice to give you a competitive advantage whenever you engage Microsoft. Our Microsoft veterans will inform and guide your Microsoft-related strategy at a fraction of the cost of an in-house analyst. An advisory relationship includes:

• Dedicated senior analyst. Your DIRECTIONS liaison will inform and advise you throughout the year on your Microsoft activities and guarantee fast and authoritative answers to your Microsoft-related inquiries.
• Unlimited analyst contact. You get phone-based access to any of our eight Microsoft experts to inform your decisions and recalibrate your tactics as shifts in Microsoft technologies, initiatives, and organization unfold.
• Group license to the complete Directions on Microsoft service [Update Newsletter + Product Roadmap + Research Reports + TeleBriefings + OrgCharts + Online] to keep your entire team up-to-date on Microsoft technologies, strategies, and activities that impact your business.

For more information, please contact us.