Microsoft Licensing
Boot Camp
Two days of graduate-level training to develop your own Microsoft licensing expertise and equip you with the critical knowledge you need to drive maximum value from your company's Microsoft software investments.
Next Boot Camps:
Pricing Details: (below)
Brochure and Curriculum: (download pdf)
Attendee Feedback: (what alumni say)
" The best seminar I have ever attended in terms of content relevancy, knowledge & expertise of the instructors, quality of the materials, delivery."
John Neutzman, Senior Program Manager - IT Contracts & Procurement, Flow International Corp.
" The Licensing Boot Camp is an eye opening experience. The quality of instruction is excellent. The amount of information received is amazing and an immediate return on investment."
Brenda Levihn, IT Asset Manager - Insurance Division, StoneRiver
What Is It?
The Directions on Microsoft Licensing Boot Camp is a two-day workshop that demystifies Microsoft licensing programs and rules. You get the information and knowledge you need to intelligently evaluate your Microsoft licensing options and maximize the return on your software investments. Learn licensing in a way that is clear and concise, with no hidden agendas.
You will learn:
- Key Microsoft licensing concepts, terminology and models
- How to evaluate and purchase Software Assurance
- Server and CAL models for the major products, such as Exchange and Windows Server
- Key strategies to follow in your Enterprise Agreement evaluation process
- How to license products under virtualized scenarios
You will also learn how to:
- Design solutions in a way that minimizes licensing costs
- Budget more effectively for upcoming deployments
- Translate architecture into the necessary licenses
- Spot gaps in your licensing compliance to avoid unpleasant "surprises"
- Interact more effectively with your reseller & Microsoft representative
- Choose the most appropriate volume program for your company
- Ease your licensing administrative burden
- Time license purchases to maximize discounts, lock-in prices, and reduce maintenance payments
" While the information presented is great, being in a room full of people trying to understand Microsoft licensing is priceless! I’ve picked up new information each time I’ve attended this Boot Camp."
Jan Morris, CSAM, IT Procurement/Licensing Administrator, GuideOne Insurance
"Although I have had many years in the IT field, I am new to Microsoft licensing and some of this
stuff can be overwhelming. Attending your Boot Camp validated my thinking on some of the key concepts and really helped me get a solid foundation of knowledge in order to help my company maximize our investments in Microsoft technology. Even several weeks later, I am still reaping rewards from taking it!"
Beryl Scrivens, Finance & Operations Officer, Intl. Development Resource Center
Who Should Attend?
If your job has anything to do with licensing Microsoft technologies YOU should attend this seminar. Whether you’re an IT procurement specialist, a software asset manager, a systems architect, or a major Microsoft partner, this Boot Camp will advance your skills and give you the resources you need to address any Microsoft licensing question.
- IT Decision Makers. Learn how to architect compliant solutions and how to accurately budget for Microsoft licenses.
- Procurement Professionals. Learn the fundamental concepts and vocabulary you need to work effectively with your Microsoft account manager and LAR. Learn how to optimize your purchases by choosing the right product licenses and volume licensing program for your organization's specific IT scenarios.
- Software Asset Managers. Gain an understanding the different types of Microsoft licenses, the rights they confer, and how they can be tracked. Learn how to avoid the most common Microsoft compliance mistakes.
- Legal Professionals. Learn about the Microsoft licensing rules, volume licensing programs, and the legal agreements that define your organization's relationship with Microsoft.
- Solution Partners. Get expertise to accurately advise your customers about their Microsoft licensing decisions.
" At IVENT we spend a great deal of time and money making sure that we
carefully manage our Microsoft technology and licenses. It’s critical to our success that we have a strong understanding of Microsoft licensing so we can implement current and plan future initiatives in the most cost-effective and efficient manner. Your Boot Camp provided us with clear, understandable explanations on key Microsoft products. You have made our jobs a lot easier and now we can focus on other things using the time that we’ve saved. "
Christ van Gestel, Product Group Manager, IVENT
" The Boot Camp helped me to understand the intricacies of the options out there for all the different Enterprise products. I learned some good tips about interacting with the LAR's too. If your company is going to purchase or renew with Microsoft, I highly recommend it! "
Matt McGhee, Technology Risk Consultant, Deloitte & Touche
Why Attend?
You already know this better than anyone: Microsoft licensing presents an overwhelming array of programs and choices, each with its own set of implications that could seriously impact your IT operations, budgets, and plans. Making the wrong choice can cost you thousands of dollars, or worse, expose you to legal risk because of non-compliance. Gain confidence in your choices and network with your peers to get an insider's knowledge of how to find the answers your team needs for any licensing scenario.
Everyone will leave with:
- At least one tip that, by itself, more than pays for this course
- A to-do list of action items
- A reference guide to consult afterward
- Useful new peer contacts
Licensing newcomers will learn:
- Microsoft's licensing vocabulary and concepts
- How Microsoft's major products are licensed
- How the different volume licensing programs work
- A framework on which to build your licensing expertise
Microsoft licensing veterans will:
- Validate what you already know
- Fill in any gaps in your Microsoft licensing knowledge
- Get up-to-date on recent shifts in Microsoft licensing policies
" Directions on Microsoft Boot Camp Training is absolutely essential for anyone who deals with Microsoft licensing. The course is taught by the most knowledgeable professionals, the course material is timely and succinct, and the overall experience is positive. We moved to a win-win relationship with Microsoft now that we understand the licensing rules. I highly recommend Directions on Microsoft Boot Camp Training to anyone who has direct or indirect responsibility for insuring that your organization is compliant with Microsoft licensing rules.""
John Meiers – Sourcing Leader, H&R Block
" Although the topic of licensing can be dry, complicated, and exhausting, the "Licensing Fundamentals" section of the course was well written, current, and turned on the light bulb in all areas. "
Lyle Arsenault, Manager, IT Administration, Husky Energy
IT professionals from more than 1300 companies have already graduated from the Boot Camp since we launched these classes less than two years ago. CIOs, CTOs, IT architects, software asset managers, and IT procurement professionals - all emerged vastly better equipped to understand and make informed decisions about their Microsoft licensing options [read what they say]. Boot camp alumni represent companies such as:
| 4elements BV |
Exelon Corporation |
Pacific Life Insurance Company |
| Abbott Labs |
Express Scripts, Inc |
Packaging Dynamics Corporation |
| Accenture |
Faegre & Benson LLP |
Panasonic Avionics |
| Adobe Systems |
Farm Bureau Insurance |
PG&E |
| AFT |
Fasken artineau DuMoulin LLP |
PGDS One |
| Agilent Technologies |
Federal Aviation Administration |
Physicians Insurance |
| Akin Gump Strauss Hauer |
Federal Home Loan Bank |
Piedmont Natural Gas |
| Alaska Railroad Corp |
Federal Law Enforcement Ctr. |
Pier 1 Imports |
| Align Technology |
Federal Reserve Bank of Atlanta |
Pinnacle Business Group |
| Allegis Group Inc |
Federal Reserve Bank of Dallas |
Pioneer Natural Resources |
| Allied Building Supplies |
Fidelity National Financial |
Pitney Bowes |
| Alticor |
First Republic Bank |
Pittsburgh Corning Corporation |
| American Federation of Teachers |
First-Citizens Bank & Trust |
PJM Interconnection |
| American Stock Transfer & Trust |
FlagStar |
Port of Seattle |
| Americo |
Flexera Software |
Premera Blue Cross |
| Amerihealth Administrators |
Flow International Corporation |
PricewaterhouseCoopers |
| Amica Mutual Insurance |
FM Global |
Prime Care Technology |
| Amway |
Foley & Lardner LLP |
Prime Therapeutics |
| Anixter |
Food Services of America |
Progressive Insurance |
| Antares Management Solutions |
Forest City Enterprises |
Providence Health & Services |
| Apple |
Franklin Electric |
Providence Health System |
| Applied Materials |
FRCI |
PSAV |
| ARAMARK Corporation |
Fred Alger & Co. |
PTC |
| ArcelorMittal IT Supply |
Frost Bank |
Purdue Pharma L.P. |
| ARINC Incorporated |
GAIC |
Qatar Petroleum |
| Arion Bank |
GE Healthcare |
Qatar Telecom |
| Arkansas Blue Cross |
General Mills Inc. |
Quest Diagnostics |
| Arkansas Electric Coop |
Gen-Probe Incorporated |
Quick Chek Corp |
| Armstrong World Industries |
Globe Life And Accident Ins Co |
Quicken Loans |
| Audatex |
Graphic Packaging Intl. |
Rackspace |
| Avanade |
Greatsouthern Bank |
Rady Children's Hospital |
| Avanade |
Great-West Life Assurance |
Ralcorp Holdings |
| Aviation Authority |
GT Advanced Technologies |
Randstad |
| Avnet |
Guardian Life Insurance |
Raytheon |
| BAE Systems |
GuideOne Insurance |
RDV Corporation |
| Baker Hostetler LLP |
H&R Block |
Rio Tinto |
| Banfield Hospital |
Haldex Brake Products AB |
Rising Medical Solutions Inc |
| Battelle Memorial Institute |
Harleysville Insurance |
Robert Half International |
| BBU, INC |
Harris Country Hospital District |
Robin Hood Foundation |
| BC Liquor Distribution Branch |
HealthSpring |
Rockwell Automation |
| BCD Travel |
HEB Grocery |
Ross Stores |
| BDO Siedman LLP |
Henry Schein Inc. |
Rovi Corporation |
| Belastingdienst |
Hess Corporation |
Rowan Companies, Inc |
| Bemis Manufacturing |
Hewlett Foundation |
RTI Biologics |
| Bentley Systems Incorporated |
Hewlett Packard |
Rx Center - Jean Coutu Group |
| Bermuda Hospitals Board |
Highlights for Children |
S.C. Johnson & Son, Inc |
| Bio-Rad Laboratories |
Hill Mechanical Group |
S1 Corporation |
| Black Box Network Services |
Hollister Incorporated |
SABIC |
| Bloomberg |
Home Depot |
Sagicor Financial Corporation |
| Blue Cross Blue Shield of Florida |
Honeywell Technology Solutions |
SAIC |
| Blue Cross Blue Shield S. Carolina |
Hewlett Packard |
Sallie Mae |
| Blue Earth County |
HP Fairfield LLC |
Sanofi-Aventis |
| BMC Software |
Huntsman International |
SAS Institute |
| Boehringer Ingelheim USA |
Husky Energy |
SaskTel |
| Boise Inc |
IBM |
SCA Hygiene Products AB |
| Bonneville Power Administration |
ICN |
SCA Packaging |
| BP International Limited |
IDRC |
SchoolsFirst FCU |
| Brookfield Asset Management Inc. |
IHS Inc. |
Scottrade |
| BSEE |
Impact Fulfillment Services |
Seagate Technology |
| Business Connexion |
InComm |
Shook, Hardy & Bacon LLP |
| CA Technologies |
Information Tech. Authority |
SI Group |
| Cabela's Inc. |
Ingram Micro |
Sierra Southwest Cooperative |
| Cablevision |
Insight |
Signal International, Inc. |
| Calgary Police Service |
Insight Technology Solutions |
SilkRoad Technology |
| Cambia Health Solutions, Inc. |
Instinet |
Smithsonian Institution |
| Cameron International Corp. |
Institute of Museum and Library |
SNL Financial LC |
| Campbell County ITS |
Insurance Auto Auctions |
Snohomish County InfoServices |
| Canada Life |
Intellidyne |
SoftwareONE |
| Canadian Depository |
Intermountain Healthcare |
Solosoft |
| Canadian Pacific Railway |
Intl. Research Development Ctr. |
Sorenson Communications |
| Capgemini |
Invensys Corporation |
Spokane County Library District |
| Capital One |
Irvine Company |
SRA International Inc. |
| CapitalSource Bank |
Itegris |
St. John Health Systems |
| Canadian Imperial Bank |
ITW |
Stewart Title |
| Carilion Clinic |
IVENT |
StoneRiver Inc |
| Cassidy Turley |
J. R. Simplot |
STP Nuclear Operating Co. |
| Catholic Health Services |
JCPenney |
Strathcona County |
| CBS Interactive |
Johnson Controls Inc |
STV Incorporated |
| CGA-Canada |
Joint Special Ops. Command |
Sullivan & Cromwell |
| CH2MHILL |
Kane County Government |
Suncorp |
| Charles Stark Draper Labs |
KCP&L |
SunTrust Bank |
| Charter Communications |
Keystone Foods LLC |
Swinerton Inc. |
| Cherokee Nation Businesses |
Kimberly-Clark |
Symantec |
| Chesapeake Energy |
King County |
Symantec Corporation |
| Children's Mercy Hospital |
Koch |
Takeda Pharmaceuticals |
| Cigna |
Koniag Development Corp. |
TD Ameritrade |
| Cisco Systems |
KPMG |
Teleflex |
| Citizens Property Insurance |
Kraft & Kennedy Inc. |
Teleflora |
| Citrix Systems, Inc. |
Landesk |
Telephone and Data Systems |
| City of Seattle |
Landstar System, Inc |
Texas Children's Hospital |
| City of Seattle Dept. of IT |
Leggmason |
Texas Tech University |
| Clarient |
Lend Lease |
The Doe Run Company |
| Clark Schaefer Hackett |
LendingTree, LLC |
The Travelers Companies |
| ClearEdge Partners |
LG&E and KU Services Company |
Thrivent Financial |
| Coinstar |
Liberty International |
TMK IPSCO |
| Colliers International |
Liberty Mutual Insurance |
T-Mobile |
| Colorado Springs Utilties |
Littelfuse Inc. |
Torchmark |
| Columbia Sportswear |
Lockheed Martin |
Toyota Motor Sales |
| Compucom |
Magellan Midstream Partners |
Transatlantic Reinsurance |
| Cooper Standard |
Magna International Inc. |
Transcoean |
| Country Financial |
Managesoft |
Transport Canada |
| County of Marin |
Maritz Inc. |
Tri State Generation |
| County of Sonoma |
Marshfield Clinic |
Trimble Navigation |
| Coventry Health Care, Inc. |
Martha's Vineyard Savings Bank |
TSA |
| Crowley Maritime Corporation |
Mass Mutual |
Tucson Electric Power Company |
| CSX Transportation Inc. |
Mayo Clinic |
TV GLOBO |
| Cumulus Associates |
McClure |
U.S. District Court |
| Dassault Systemes |
McKesson Corporation |
Unisys |
| DaVita |
McMaster-Carr Supply |
United Natural Foods |
| Deere & Company |
Medco Health Services, |
UnitedHealth Group |
| Dell |
Medline Industries |
Universal Property & Causalty |
| Deloitte & Touche |
MemorialCare |
University of Florida |
| Dendreon Corporation |
Mercy |
University of Wisconsin |
| Denver Water |
MidWestOne Bank |
Univision |
| Department of the Interior |
Mitsui Sumitomo Marine |
UNOS |
| Devon Energy Corporation |
Molex |
UPS |
| DHL IS Services s.r.o |
Moody's |
US Comptroller of the Currency |
| Dimension Data |
Mortgage Guaranty Insurance |
USG Corporation |
| Draper Laboratory |
Mutual of Omaha |
Verizon |
| DRS |
N3 LLC |
Via Christi Health |
| DRW Holdings, LLC |
National Semiconductor |
Visteon Corporation |
| DST Systems, Inc. |
Navy Exchange Srvc. Command |
W.L. Gore & Associates |
| Duke Energy |
NIH |
Wake Forest University |
| Dutch TAx and Custom Services |
Nike |
Walton International Group |
| Dykema |
North Shore LIJ Health System |
We Energies |
| EarthLink, Inc. |
Northrop Grumman |
Wellmark Blue Cross |
| East West Bank |
NOVA Chemicals |
Wellmark Blue Cross Blue Shield |
| Eaton Corporation |
Novell |
Wells Fargo |
| Edmonton Police Service |
Oak Ridge Assoc. Universities |
West Bend Mutual Insurance |
| EMC Corporation |
Occidental Petroleum |
Western Digital |
| En Pointe Technologies |
Ohio Health |
Wilbur-Ellis |
| Enterprise Holdings Inc. |
Ohio National Financial Services |
Williams-Sonoma |
| Enterprise Integration |
Oil States |
Woodforest National Bank |
| Enterprise Rent-A-Car |
Origin Healthcare |
WSECU |
| ePlus Technology |
Oshkosh Corporation |
Wunderman Seattle |
| Ernst and Young |
Outokumpu Stainless |
Yale New Haven Hospital |
| Essent (RWE) |
Owens Corning |
Yellowbook |
| eTelligent Solutions |
Oxy Inc. |
Zones |
| ETFS |
Pace Bus Suburban Service |
|
| Exel Inc. |
Pacific Life |
|
" Exceeded my expectations in the amount of knowledge I gained. "
Bruce Burgin, Operations Leader, Owens Corning
" It's my job to be our company's Microsoft licensing expert and I've always relied on Directions on Microsoft for objective and factual information. I just returned from your licensing boot camp in Las Vegas and must say that I've never received that level of detailed training anywhere else. "
Kevin Suckow, US Director of Enterprise Sales, SoftwareOne
Top 6 Reasons to Attend the Licensing Boot Camp
1. Discover new options that reduce licensing costs
2. Learn how to stay compliant without overbuying
3. Fill in critical gaps in your licensing knowledge
4. Identify weaknesses in your licensing strategy
5. Add confidence to your EA and SA decisions
6. Network with your peers and compare notes
" Having read many editions of Directions on Microsoft I can honestly say the licensing content is truly first-class and has been an invaluable resource in providing me with detailed and accurate licensing information and answers that I have been unable to find anywhere else. "
Troy Parker, Software Asset Management & Licensing Specialist, Discover SAM Pty Ltd.
What's it Worth to You?
Ever wonder if licensing training is worthwhile? Sometimes you can get free training from your software vendor or reseller. Sometimes you can hire a consultant to review your situation and give you negotiating advice.
Well, that's not what we do. We train you in the fundamentals of Microsoft licensing from A to Z so that you can develop your own expertise. By the end of our Boot Camp, you'll have the in-house knowledge you need to avoid tens-of-thousands of dollars in unnecessary licensing costs. And if you do decide to hire a consultant, you'll quickly know if the advice you're getting is sound.
No one can possibly know everything about Microsoft licensing. But you can get close enough to protect your investments. We'll help you master the ground rules, spot new opportunities for savings, and know what licensing traps to avoid as you plan new projects. You'll be far better prepared whenever you talk to your Microsoft sales representatives or consultants. Isn't it worth it?
" The Licensing Boot Camp was an incredible help in pulling it all together just in time for contract renewal.
Without it I would be making uninformed decisions that would have left the company
in a non-compliance or over-purchase situation. "
Jim Jones, Director, Information Technology, Pittsburgh Corning Corporation
What Makes Our Training Different?
No hidden agenda. We're not Microsoft or one of their LARs, so we don't have a vested interest in how much software your company buys. And we're not a software asset management vendor or consultant, so we don't have a vested interested in selling you a SAM solution or a consulting project. We're educators. Our sole mission is to equip you to be your own best advocate when it comes to licensing Microsoft software.
Focus & depth. Unlike many companies that offer Microsoft licensing training, we're not a one-man shop. Nor are we a side-business of a much larger company. We're an independent analyst firm focused exclusively on Microsoft since 1992. Our experts have decades of industry experience and an institutional understanding of Microsoft technologies and how they're licensed. In terms of focus and depth-of-knowledge, no other company even comes close.
Backed by research. We back up our training with the best set of Microsoft licensing information resources available. These include in-depth licensing guides for each key product and a monthly licensing update service that keeps you abreast of significant changes in Microsoft licensing policies -- detailed and objective information that will reinforce and sustain everything you learn at our seminar.
" Microsoft licensing can be overwhelming, to say the least! Hearing from independent experts who have no personal stake in my decisions is of extreme value. I was able to take off the 'negotiating' hat, which is always present when speaking to vendors. "
Daphine Devine, Program Manager, Technology Sourcing & Contracts Group, PricewaterhouseCoopers
" Directions on Microsoft is amazing. We have never had a resource on licensing that even comes close to what you provide. "
Nancy Taylor, Manager, IT Expenses, Torchmark
Cut and paste this letter if you need to justify this training for your boss:
|
Dear [your boss’s name here]:
I’d like to attend the Directions on Microsoft Licensing Boot Camp. This seminar will help me obtain essential but hard-to-find licensing knowledge and best practices – knowledge I’ll use to help our company make smarter licensing decisions and avoid potentially expensive mistakes.
Directions on Microsoft is an independent analyst firm out of Seattle, WA that has focused exclusively on Microsoft technologies and licensing programs since 1992. Their Microsoft Licensing Boot Camp provides two days of intensive licensing training, including:
- The ins-and-outs of licensing the major Microsoft products, such as Windows Server and Exchange
- How to evaluate Microsoft volume licensing programs such as Enterprise Agreement and Select
- The best way to purchase the licenses we need
- How to stay in compliance without overbuying
The seminar also gives me the opportunity to network with my peers from around the globe to discuss Microsoft licensing ideas, lessons learned and success stories. The registration fee covers the entry into the Boot Camp, morning coffee service and lunch both days, access to experts for 1:1 sessions and valuable content to share with my colleagues when I return.
This event is only held a few times a year and feedback from the previous Boot Camp attendees indicate it’s well worth the investment.
Thank you for your consideration.
Sincerely,
[your name here]
|
Locations & Dates:
Seattle Boot Camp Pricing:
- Individual Registration: $2,495
- Individual Early Bird Registration*: (Closed)
- Register two or more, receive a 10% discount
- Registration fee includes breakfast and lunch both days
- Nearby Hotels
Chicago Boot Camp Pricing:
- Individual Registration: $2,495
- Individual Early Bird Registration*: $2,295
- Register two or more, receive a 10% discount
- Registration fee includes breakfast and lunch both days
- Nearby Hotels
Dallas Boot Camp Pricing:
- Individual Registration: $2,495
- Individual Early Bird Registration*: $2,295
- Register two or more, receive a 10% discount
- Registration fee includes breakfast and lunch both days
- Nearby Hotels
* Early Bird registration discount applies to first registrant only. Additional discounts available for group registrations.
Cancellations & Refunds:
You will receive a full refund if you cancel your registration at least 30 days before the event. Thereafter, you will receive a 50% credit towards a future Licensing Boot Camp.

For questions or more information, please call 425-739-4669 or
email us at licensing@DirectionsOnMicrosoft.com.