Expertise: Consumer and online services strategy, financial results, and legal affairs.

Matt Rosoff analyzes and writes about Microsoft's online initiatives, including Windows Live, MSN, advertising, and hosted services, and home entertainment technologies, such as Xbox, IPTV, and Zune. He also covers corporate news about Microsoft, including legal affairs and financial results.

Prior to joining DIRECTIONS, Matt was a founding editor at CNET in San Francisco, where he helped grow the company from a 40-employee startup to one of the industry’s leading online providers of technology information and news. Along the way, he got an inside look at the components necessary to create that rarest of organizations: a successful Web business.

In nearly five years as a features writer, editor, and occasional TV segment producer, Matt reviewed and analyzed consumer software from Microsoft and its competitors, followed the rise (and fall) of technology trends, and honed his ability to see through the hype and explain the real technical facts behind the spin. In mid-1997, he was one of the first journalists to do a serious investigation of the Y2K problem and publicize the extreme unlikelihood of it having a significant financial or social impact. He has also written about effective Web design and navigation, Linux and the open-source movement, online privacy, the business of online pornography, viruses and virus hoaxes, and Net censorship. His last piece for CNET was an evaluation of Microsoft’s strengths and vulnerabilities in five core areas of its business.

Matt also helped initiate CNET’s home electronics and wireless device coverage. In this capacity, he wrote a definitive piece on digital TV that accurately predicted its slow U.S. adoption, and he covered a variety of other technologies, including MP3, WebTV, Windows CE, DVD, digital video recorders, two-way pagers, and wireless phones.

Matt received his B.A. in from Williams College.