Posted: Aug. 12, 2002

I'll say this when we talk about businesses: we like businesses that have some large number. People say "What's good about the PC business?" I'd say the good thing is, there are millions of customers. "Why are you interested in Great Plains and Navision?" There's millions of customers."Why do you invest in TV?" Millions of TV sets.

When you multiply little numbers by big numbers you can still get big numbers. But if that's a basic part of your business strategy, you also have to have approaches to connect to customers broadly; not just connect to the large company CIO but be able to really connect with millions of users, whether they're developers or end users or IT people.