Posted: Sep. 16, 2002

A new group, the Information Worker Product Management Group (IWPMG), has been formed to bring marketing efforts aimed at information workers, the company’s new term for knowledge workers, under one roof.

Headed by Joe Eschbach, previously vice president of e-paper solutions at Adobe, the group will include the Office, SharePoint, and Business Tools (MapPoint, Project, Publisher, and Visio) product management teams, as well as the Business Productivity Solutions Group.

Peter Rinearson, founder of Alki Software, an early third-party developer for Office and co-author of Bill Gates’s book The Road Ahead, has been named vice president for new markets for Microsoft’s information worker business.

Both Eschbach and Rinearson will report to Jeff Raikes, group vice president for the Productivity and Business Solutions Group.