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Going to Market in 2005
Jan. 10, 2005

The go-to-market (GTM) campaigns for 2005 include major global GTMs, more specialized GTMs, and a set of GTMs aimed at small business.

GTM Target Audience Key Products
Global GTMs for Midmarket and Enterprise
Business Applications Business executives Microsoft CRM, SQL Server
Connected Productivity Infrastructure Executives, information workers Exchange, Office, Outlook, Pocket PC, SharePoint, Windows Server
Connected Systems Developers, IT professionals, executives Windows Server, SQL Server, SharePoint, Visual Studio, BizTalk
Operational Efficiency and Productivity IT professionals Exchange, Microsoft Operations Manager, Office, Outlook, Pocket PC, SharePoint, Systems Management Server, Virtual Server, Windows Server
XP Reloaded Executives, consumers Windows Media Center Edition, Windows XP SP2, Tablet PC
Specialized GTMs for Midmarket and Enterprise
Portals Executives SharePoint, Content Management Server
Enterprise Project Management Executives Project, Project Server, Outlook
Office Live Executives Live Meeting, Live Communications Server, Windows Messenger
Web Platform Executives, hosters Windows Server, SharePoint, Visual Studio
Small Business GTMs
Servers for Small Business Executives, IT pros Windows Small Business Server
Desktop Value Executives Office, Windows XP
Business Productivity Executives Office, OneNote, Windows Small Business Server
Business Operations Management Executives, IT pros Windows Small Business Server, Group Policy Management Console, Windows Update Services
          Back to associated article: Going to Market, Microsoft Style