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The go-to-market (GTM) campaigns for 2005 include major global GTMs,
more specialized GTMs, and a set of GTMs aimed at small business.
| GTM |
Target
Audience |
Key
Products |
| Global GTMs for Midmarket
and Enterprise |
| Business Applications |
Business executives |
Microsoft CRM, SQL Server |
| Connected Productivity Infrastructure |
Executives, information workers |
Exchange, Office, Outlook, Pocket PC,
SharePoint, Windows Server |
| Connected Systems |
Developers, IT professionals, executives |
Windows Server, SQL Server, SharePoint, Visual
Studio, BizTalk |
| Operational Efficiency and Productivity |
IT professionals |
Exchange, Microsoft Operations Manager,
Office, Outlook, Pocket PC, SharePoint, Systems Management Server, Virtual Server, Windows
Server |
| XP Reloaded |
Executives, consumers |
Windows Media Center Edition, Windows XP SP2,
Tablet PC |
| Specialized GTMs for
Midmarket and Enterprise |
| Portals |
Executives |
SharePoint, Content Management Server |
| Enterprise Project Management |
Executives |
Project, Project Server, Outlook |
| Office Live |
Executives |
Live Meeting, Live Communications Server,
Windows Messenger |
| Web Platform |
Executives, hosters |
Windows Server, SharePoint, Visual Studio |
| Small Business GTMs |
| Servers for Small Business |
Executives, IT pros |
Windows Small Business Server |
| Desktop Value |
Executives |
Office, Windows XP |
| Business Productivity |
Executives |
Office, OneNote, Windows Small Business Server |
| Business Operations Management |
Executives, IT pros |
Windows Small Business Server, Group Policy
Management Console, Windows Update Services |
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