The following table lists the major customer campaigns for Microsoft's 2007 fiscal year. Each of these campaigns is aimed at either a specific market segment (i.e., small business) or a major business role (business decision maker or IT decision maker). They are also broken down further into more specific campaigns—for example, Find, Use, and Share Information has subcampaigns for search (Find), organizing data (Use), and collaboration (Share). Subcampaigns can also be targeted to different types of subsidiaries, such as those that cover major developed markets, or those suitable for markets of any size.

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