The following is a chart accompanying an article published by Directions on Microsoft, an independent research firm focused exclusively on Microsoft strategy & technology. More samples of our content, as well as a list of upcoming articles and
reports are also available.
The following table lists the major customer campaigns for Microsoft's 2007 fiscal year. Each of these campaigns is aimed at either a specific market segment (i.e., small business) or a major business role (business decision maker or IT decision maker). They are also broken down further into more specific campaigns—for example, Find, Use, and Share Information has subcampaigns for search (Find), organizing data (Use), and collaboration (Share). Subcampaigns can also be targeted to different types of subsidiaries, such as those that cover major developed markets, or those suitable for markets of any size.
Campaign
Target Segment or Market
Technology/Product Focus
Build Customer Connections
Business decision maker (BDM)
Portals, unified communications
Enable your Mobile Workforce
BDM
Mobility, supply chain management, Windows client
Find, Use, and Share Information
BDM
Enterprise search, rights management, SharePoint
Improve Compliance
BDM
Content management, project management
Drive Business Performance
BDM
Business intelligence, project management
Drive Business Processes
BDM
Supply chain management, BizTalk, Dynamics
Optimize and Secure Core Infrastructure
IT decision maker (ITDM)
Virtualization, systems management, storage, security
Optimize Business Productivity Infrastructure
ITDM
Office, content management, business intelligence, SharePoint
