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Customer Campaigns for 2007
Sep. 18, 2006

The following table lists the major customer campaigns for Microsoft's 2007 fiscal year. Each of these campaigns is aimed at either a specific market segment (i.e., small business) or a major business role (business decision maker or IT decision maker). They are also broken down further into more specific campaigns—for example, Find, Use, and Share Information has subcampaigns for search (Find), organizing data (Use), and collaboration (Share). Subcampaigns can also be targeted to different types of subsidiaries, such as those that cover major developed markets, or those suitable for markets of any size.

Campaign Target Segment or Market Technology/Product Focus
Build Customer Connections Business decision maker (BDM) Portals, unified communications
Enable your Mobile Workforce BDM Mobility, supply chain management, Windows client
Find, Use, and Share Information BDM Enterprise search, rights management, SharePoint
Improve Compliance BDM Content management, project management
Drive Business Performance BDM Business intelligence, project management
Drive Business Processes BDM Supply chain management, BizTalk, Dynamics
Optimize and Secure Core Infrastructure IT decision maker (ITDM) Virtualization, systems management, storage, security
Optimize Business Productivity Infrastructure ITDM Office, content management, business intelligence, SharePoint
Optimize Application Platform Infrastructure ITDM Visual Studio, BizTalk, SQL Server
First Server, Right Server Small business Small Business Server
Financial Management Small business Dynamics GP, NAV, Small Business Accounting
Mobility and Communications Small business Windows Mobile, Small Business Server 2003 R2
Sales and Marketing Small business Dynamics CRM
Small Business PC Small business Office, Vista
          Back to associated article: Customer Campaigns Replace GTMs