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By Matt Rosoff [bio]
Posted: Feb. 11, 2008
The following is a chart accompanying an article published by Directions on Microsoft, an independent research firm focused exclusively on Microsoft strategy & technology. More samples of our content, as well as a list of upcoming articles and
reports are also available.
Yahoo and Microsoft's online businesses have significant overlap, and both compete against Google in nearly every area. The following chart shows some of the most significant areas of competition among the three companies. Italicized entries represent assets that would be gained if certain pending acquisitions are successful.
|
Service
|
Microsoft
|
Yahoo
|
Google
|
| Web search |
Live Search |
Yahoo Search |
Google Search |
| Search advertising platform |
adCenter |
Yahoo Search Marketing |
AdWords |
| Advertising networks |
aQuantive's DRIVEpm and AdECN (display), Content Ads (contextual text ads) |
Yahoo Publisher Network (contextual text ads) |
DoubleClick Exchange (display), AdSense (contextual text ads) |
| Display advertising platform for first-party sites |
adExpert/adCenter |
Yahoo Advertising |
None |
| General-purpose tools for online advertisers and publishers |
aQuantive's Atlas |
None |
DoubleClick's DART |
| Enterprise search |
SharePoint Server and related, FAST Search and Transfer |
Yahoo/IBM Omnifind |
Google Appliances |
| Content portals |
Msn.com,
MSN Auto,
MSN, MoneyCentral,
etc. |
Yahoo.com,
Yahoo Auto,
Yahoo Finance,
etc. |
Google News,
Google Finance |
| Mail |
Windows Live (WL) Hotmail |
Yahoo Mail |
Gmail |
| Instant messaging |
WL Messenger |
Yahoo Messenger |
Google Talk |
| Business services and hosted applications |
Office Live, CRM Live, Microsoft Online |
Yahoo Small Business |
Google Apps |
| Account management |
WL ID |
Yahoo ID |
Google Account |
| Personal home page |
Live.com, MyMSN |
My Yahoo! |
iGoogle |
| Browser add-on |
Live Toolbar |
Yahoo Toolbar |
Google Toolbar |
| Casual gaming |
MSN Games |
Yahoo Games |
None |
| Mapping |
Live Search Local, Virtual Earth |
Yahoo Maps |
Google Maps, Google Earth |
| Web development |
WL Developer Center |
Yahoo Developer Network |
Google Code |
| Photo sharing |
WL Spaces |
Flickr |
Picasa |
| Blogging |
WL Spaces |
360 degrees |
Blogger |
| Mobile |
WL Mobile, Windows Mobile platform |
Yahoo Mobile |
Google Mobile, Android platform |
| Music |
Zune Marketplace |
Y! Music/MusicMatch |
None |
| Video |
MSN Video |
Yahoo Video |
YouTube |
 |
| |
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