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| Xbox Becoming TV and Movie Hub |
| Wednesday, 21 December 2011 |
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The Xbox Live service available to Xbox 360 console owners received a refresh in Dec. 2011, bringing users TV, movie, and music content from the first set of dozens of new providers. The refresh further extends Xbox Live's reach beyond gaming into video and audio delivery and demonstrates that Microsoft intends its Xbox platform to drive living room entertainment, supplanting set-top boxes and competing with contenders such as Apple TV and Google TV as traditional TV, movie, and music delivery models and technologies may become obsolete in coming years. The strategy creates partner opportunities for content providers, social networking companies, and advertisers. Sections in the Microsoft Xbox Report
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