Licensing Boot Camp Details
This intensive, 18+ hour course is the most complete and up-to-date training on Microsoft licensing available. You get the knowledge and understanding you need to intelligently evaluate your Microsoft licensing options and keep your organization compliant without overbuying. You also learn a disciplined process and proven negotiation strategies for optimizing your next EA.
- What Is It?
- Who Should Attend?
- Why Attend?
- Who's Already Attended?
- Top 6 Reasons to Attend the Licensing Boot Camp
- What's It Worth to You?
- What Makes Our Training Different?
- How do I Convince My Boss?
- Is the training appropriate for EDU customers?
- What about Payments, Cancellations, and Refunds?
- What topics are covered in the Boot Camp?
- Key Microsoft licensing concepts and terminology
- Licensing models, use rights, and rules for major on-premises products such as SQL Server and Windows 10
- How online services such as Microsoft 365 are packaged and licensed
- How to map software “use” to type and quantity of licenses required
- How to license products under virtualized scenarios
- Key items to consider while preparing for your next EA negotiation
- Design solutions in a way that minimizes licensing costs
- Budget more effectively for upcoming deployments
- Translate architecture into the necessary licenses
- Interact more effectively with your reseller and Microsoft representative
- Choose the most appropriate volume program for your company
- Identify compliance issues before you are audited
- Time license purchases to maximize discounts, lock in prices, and reduce maintenance payments
- IT decision makers. Learn how to architect compliant solutions and how to accurately budget for Microsoft licenses.
- Procurement professionals. Learn the fundamental concepts and vocabulary you need to work effectively with your Microsoft account manager and LAR. Learn how to optimize your purchases by choosing the right product licenses and volume licensing program for your organization's specific IT scenarios.
- Software asset managers. Gain an understanding of the different types of Microsoft licenses, the rights they confer, and how they can be tracked. Learn how to avoid the most common Microsoft compliance mistakes.
- Legal professionals. Learn about the Microsoft licensing rules, volume licensing programs, and the legal agreements that define your organization's relationship with Microsoft.
- Solution partners. Get expertise to accurately advise your customers about their Microsoft licensing decisions.
- At least one tip that, by itself, more than pays for this course
- A to-do list of action items
- A reference guide to consult afterward
- Useful new peer contacts
- Microsoft's licensing vocabulary and concepts
- How Microsoft's major products are licensed
- How the different volume licensing programs work
- A framework on which to build your licensing expertise
- Validate what you already know
- Fill in any gaps in your Microsoft licensing knowledge
- Get up-to-date on recent shifts in Microsoft licensing policies
- Microsoft 365: packaging & licensing, including additional-cost extras that may be required, and product inter-dependencies and support life cycles that could impact licensing
- Azure: licensing common workloads; purchasing & payment options; savings opportunities
- License compliance: how to avoid traps, preventing costly audits, without overbuying
- Contract negotiation: Tips on structuring our negotiation plan, negotiation tactics, and best ways to gain strategic concessions
- Windows Server
- SQL Server
- Azure
- Windows Enterprise
- Office Client Suites
- Microsoft 365
- Enterprise Agreements
- Audits and SAM
Registration Details:
Licensing Boot Camp FAQ
What Is the Licensing Boot Camp?
Delivered by licensing experts with no hidden agenda, our intensive Boot Camp equips you with the critical knowledge and understanding you need to drive maximum value from your company's Microsoft software investments. You will discover new options that reduce licensing costs, identify weaknesses in your licensing strategy, and learn how to build a disciplined, structured plan for your next EA negotiation.
You will learn:
You will also learn how to:
Outstanding information and instruction! This class will definitely help in our EA Renewal
Although I have had many years in the IT field, I am new to Microsoft licensing and some of this stuff can be overwhelming. Attending your Boot Camp validated my thinking on some of the key concepts and really helped me get a solid foundation of knowledge in order to help my company maximize our investments in Microsoft technology. Even several weeks later, I am still reaping rewards from taking it!
Who Should Attend?
If your job has anything to do with licensing Microsoft technologies, you should attend this seminar. Whether you’re an IT procurement specialist, a software asset manager, a systems architect, or a major Microsoft partner, this Boot Camp will advance your skills and give you the resources you need to address any Microsoft licensing question.
At IVENT we spend a great deal of time and money making sure that we carefully manage our Microsoft technology and licenses. It’s critical to our success that we have a strong understanding of Microsoft licensing so we can implement current and plan future initiatives in the most cost-effective and efficient manner. Your Boot Camp provided us with clear, understandable explanations on key Microsoft products. You have made our jobs a lot easier and now we can focus on other things using the time that we’ve saved.
The Boot Camp helped me understand the intricacies of the options out there for all the different Enterprise products. I learned some good tips about interacting with the LAR's too. If your company is going to purchase or renew with Microsoft, I highly recommend it!
Is the training appropriate for EDU customers?
The Licensing Boot Camp is highly relevant and actionable for enterprise-size organizations in the private and government sector. It is less relevant for customers in the education sector as Microsoft programs and rules for EDU customers diverge materially from the programs and rules covered in this training.
Why Attend?
You already know this better than anyone: Microsoft licensing presents an overwhelming array of programs and choices, each with its own set of implications that could seriously impact your IT operations, budgets, and plans. Making the wrong choice can cost you thousands of dollars, or worse, expose you to legal risk because of noncompliance. Gain confidence in your choices and get an insider's knowledge of how to find the answers your team needs for any licensing scenario.
Everyone will leave with:
Microsoft licensing newcomers will learn:
Microsoft licensing veterans will:
Directions on Microsoft Boot Camp Training is absolutely essential for anyone who deals with Microsoft licensing. The course is taught by the most knowledgeable professionals, the course material is timely and succinct, and the overall experience is positive. We moved to a win-win relationship with Microsoft now that we understand the licensing rules. I highly recommend Directions on Microsoft Boot Camp Training to anyone who has direct or indirect responsibility for insuring that your organization is compliant with Microsoft licensing rules.
Although the topic of licensing can be dry, complicated, and exhausting, the "Licensing Fundamentals" section of the course was well written, current, and turned on the light bulb in all areas.
Who's Already Attended?
Thousands of IT professionals from organizations large and small around the world have already graduated from the Boot Camp since we launched these classes in 2009. CIOs, CTOs, IT architects, software asset managers, and IT procurement professionals—all emerged vastly better equipped to understand and make informed decisions about their Microsoft licensing options. Boot Camp alumni represent companies such as:
| 4elements BV | Exelon Corporation | Pacific Life Insurance Company |
| Abbott Labs | Express Scripts, Inc | Packaging Dynamics Corporation |
| Accenture | Faegre Baker Daniels LLP | Panasonic Avionics |
| Adobe Systems | Farm Bureau Insurance | PG&E |
| AFT | Fasken Martineau DuMoulin LLP | PGDS One |
| Agilent Technologies | Federal Aviation Administration | Physicians Insurance |
| Akin Gump Strauss Hauer | Federal Home Loan Bank | Piedmont Natural Gas |
| Alaska Railroad Corp | Federal Law Enforcement Ctr. | Pier 1 Imports |
| Align Technology | Federal Reserve Bank of Atlanta | Pinnacle Business Group |
| Allegis Group Inc | Federal Reserve Bank of Dallas | Pioneer Natural Resources |
| Allied Building Supplies | Fidelity National Financial | Pitney Bowes |
| Alticor | First Republic Bank | Pittsburgh Corning Corporation |
| American Federation of Teachers | First-Citizens Bank & Trust | PJM Interconnection |
| American Stock Transfer & Trust | FlagStar | Port of Seattle |
| Americo | Flexera Software | Premera Blue Cross |
| Amerihealth Administrators | Flow International Corporation | PricewaterhouseCoopers |
| Amica Mutual Insurance | FM Global | Prime Care Technology |
| Amway | Foley & Lardner LLP | Prime Therapeutics |
| Anixter | Food Services of America | Progressive Insurance |
| Antares Management Solutions | Forest City Enterprises | Providence Health & Services |
| Apple | Franklin Electric | Providence Health System |
| Applied Materials | FRCI | PSAV |
| ARAMARK Corporation | Fred Alger & Co. | PTC |
| ArcelorMittal IT Supply | Frost Bank | Purdue Pharma L.P. |
| ARINC Incorporated | GAIC | Qatar Petroleum |
| Arion banki | GE Healthcare | Qatar Telecom |
| Arkansas Blue Cross | General Mills Inc. | Quest Diagnostics |
| Arkansas Electric Coop | Gen-Probe Incorporated | Quick Chek Corp |
| Armstrong World Industries | Globe Life And Accident Ins Co | Qualcomm |
| Audatex | Graphic Packaging Intl. | Rackspace |
| Avanade | Great Southern Bank | Rady Children's Hospital |
| Avanade | Great-West Life Assurance | Ralcorp Holdings |
| Aviation Authority | GT Advanced Technologies | Randstad |
| Avnet | Guardian Life Insurance | Raytheon |
| BAE Systems | GuideOne Insurance | RDV Corporation |
| Baker Hostetler LLP | H&R Block | Rio Tinto |
| Banfield Hospital | Haldex Brake Products AB | Rising Medical Solutions Inc |
| Battelle Memorial Institute | Harleysville Insurance | Robert Half International |
| BBU, INC | Harris Country Hospital District | Robin Hood Foundation |
| BC Liquor Distribution Branch | HealthSpring | Rockwell Automation |
| BCD Travel | HEB Grocery | Ross Stores |
| BDO Siedman LLP | Henry Schein Inc. | Rovi Corporation |
| Belastingdienst | Hess Corporation | Rowan Companies, Inc |
| Bemis Manufacturing | Hewlett Foundation | RTI Biologics |
| Bentley Systems Incorporated | Hewlett Packard | Rx Center - Jean Coutu Group |
| Bermuda Hospitals Board | Highlights for Children | S.C. Johnson & Son, Inc |
| Bio-Rad Laboratories | Hill Mechanical Group | S1 Corporation |
| Black Box Network Services | Hollister Incorporated | SABIC |
| Bloomberg | Home Depot | Sagicor Financial Corporation |
| Blue Cross Blue Shield of Florida | Hospital Sisters Health System | SAIC |
| Blue Cross Blue Shield S. Carolina | Howard County Government | Sallie Mae |
| Blue Earth County | HP Fairfield LLC | Sanofi-Aventis |
| BMC Software | Huntsman International | SAS Institute |
| Boehringer Ingelheim USA | Husky Energy | SaskTel |
| Boise Inc | IBM | SCA Hygiene Products AB |
| Bonneville Power Administration | ICN | SCA Packaging |
| BP International Limited | IDRC | SchoolsFirst FCU |
| Brookfield Asset Management Inc. | IHS Inc. | Scottrade |
| BSEE | Impact Fulfillment Services | Seagate Technology |
| Business Connexion | InComm | Shook, Hardy & Bacon LLP |
| CA Technologies | Information Tech. Authority | SI Group |
| Cabela's Inc. | Ingram Micro | Sierra Southwest Cooperative |
| Cablevision | Insight | Signal International, Inc. |
| Calgary Police Service | Insight Technology Solutions | SilkRoad Technology |
| Cambia Health Solutions, Inc. | Instinet | Smithsonian Institution |
| Cameron International Corp. | Institute of Museum and Library | SNL Financial LC |
| Campbell County ITS | Insurance Auto Auctions | Snohomish County InfoServices |
| Canada Life | IntelliDyne | SoftwareONE |
| Canadian Depository | Intermountain Healthcare | Solosoft |
| Canadian Pacific Railway | Intl. Research Development Ctr. | Sorenson Communications |
| Capgemini | Invensys Corporation | Spokane County Library District |
| Capital One | Irvine Company | SRA International Inc. |
| CapitalSource Bank | Itegris | St. John Health Systems |
| Canadian Imperial Bank | ITW | Stewart Title |
| Carilion Clinic | IVENT | StoneRiver Inc |
| Cassidy Turley | J. R. Simplot | STP Nuclear Operating Co. |
| Catholic Health Services | JCPenney | Strathcona County |
| CBS Interactive | Johnson Controls Inc | STV Incorporated |
| CGA-Canada | Joint Special Ops. Command | Sullivan & Cromwell |
| CH2MHILL | Kane County Government | Suncorp |
| Charles Stark Draper Labs | KCP&L | SunTrust Bank |
| Charter Communications | Keystone Foods LLC | Swinerton Inc. |
| Cherokee Nation Businesses | Kimberly-Clark | Symantec |
| Chesapeake Energy | King County | Symantec Corporation |
| Children's Mercy Hospital | Koch | Takeda Pharmaceuticals |
| Cigna | Koniag Development Corp. | TD Ameritrade |
| Cisco Systems | KPMG | Teleflex |
| Citizens Property Insurance | Kraft & Kennedy Inc. | Teleflora |
| Citrix Systems, Inc. | LANDesk | Telephone and Data Systems |
| City of Seattle | Landstar System, Inc | Texas Children's Hospital |
| City of Seattle Dept. of IT | Legg Mason | Texas Tech University |
| Clarient | Lend Lease | The Doe Run Company |
| Clark Schaefer Hackett | LendingTree, LLC | The Travelers Companies |
| ClearEdge Partners | LG&E and KU Services Company | Thrivent Financial |
| Coinstar | Liberty International | TMK IPSCO |
| Colliers International | Liberty Mutual Insurance | T-Mobile |
| Colorado Springs Utilties | Littelfuse Inc. | Torchmark |
| Columbia Sportswear | Lockheed Martin | Toyota Motor Sales |
| Compucom | Magellan Midstream Partners | Transatlantic Reinsurance |
| Cooper Standard | Magna International Inc. | Trans Ocean |
| Country Financial | Managesoft | Transport Canada |
| County of Marin | Maritz Inc. | Tri State Generation |
| County of Sonoma | Marshfield Clinic | Trimble Navigation |
| Coventry Health Care, Inc. | Martha's Vineyard Savings Bank | TSA |
| Crowley Maritime Corporation | Mass Mutual | Tucson Electric Power Company |
| CSX Transportation Inc. | Mayo Clinic | TV GLOBO |
| Cumulus Associates | McClure | U.S. District Court |
| Dassault Systemes | McKesson Corporation | Unisys |
| DaVita | McMaster-Carr Supply | United Natural Foods |
| Deere & Company | Medco Health Services, | UnitedHealth Group |
| Dell | Medline Industries | Universal Property & Casualty |
| Deloitte & Touche | MemorialCare | University of Florida |
| Dendreon Corporation | Mercy | University of Wisconsin |
| Denver Water | MidWestOne Bank | Univision |
| Department of the Interior | Mitsui Sumitomo Marine | UNOS |
| Devon Energy Corporation | Molex | UPS |
| DHL IS Services s.r.o | Moody's | US Comptroller of the Currency |
| Dimension Data | Mortgage Guaranty Insurance | USG Corporation |
| Draper Laboratory | Mutual of Omaha | Verizon |
| DRS | N3 LLC | Via Christi Health |
| DRW Holdings, LLC | National Semiconductor | Visteon Corporation |
| DST Systems, Inc. | Navy Exchange Srvc. Command | W.L. Gore & Associates |
| Duke Energy | NIH | Wake Forest University |
| Dutch Tax and Custom Services | Nike | Walton International Group |
| Dykema | North Shore LIJ Health System | We Energies |
| EarthLink, Inc. | Northrop Grumman | Wellmark Blue Cross |
| East West Bank | NOVA Chemicals | Wellmark Blue Cross Blue Shield |
| Eaton Corporation | Novell | Wells Fargo |
| Edmonton Police Service | Oak Ridge Assoc. Universities | West Bend Mutual Insurance |
| EMC Corporation | Occidental Petroleum | Western Digital |
| En Pointe Technologies | Ohio Health | Wilbur-Ellis |
| Enterprise Holdings Inc. | Ohio National Financial Services | Williams-Sonoma |
| Enterprise Integration | Oil States | Woodforest National Bank |
| Enterprise Rent-A-Car | Origin Healthcare | WSECU |
| ePlus Technology | Oshkosh Corporation | Wunderman Seattle |
| Ernst and Young | Outokumpu Stainless | Yale New Haven Hospital |
| Essent (RWE) | Owens Corning | Yellowbook |
| eTelligent Solutions | Oxy Inc. | Zones |
| ETFS | Pace Bus Suburban Service | |
| Exel Inc. | Pacific Life |
Exceeded my expectations in the amount of knowledge I gained.
It's my job to be our company's Microsoft licensing expert and I've always relied on Directions on Microsoft for objective and factual information. I just returned from your licensing boot camp in Las Vegas and must say that I've never received that level of detailed training anywhere else.
Top 6 Reasons to Attend the Licensing Boot Camp
1. Discover new options that reduce licensing costs.
2. Learn how to stay compliant without overbuying.
3. Fill in critical gaps in your licensing knowledge.
4. Identify weaknesses in your licensing strategy.
5. Add confidence to your EA and SA decisions.
6. Network with your peers and compare notes.
Having read many editions of Directions on Microsoft I can honestly say the licensing content is truly first-class and has been an invaluable resource in providing me with detailed and accurate licensing information and answers that I have been unable to find anywhere else.
What's It Worth to You?
Ever wonder if licensing training is worthwhile? Sometimes you can get free training from your software vendor or reseller. Sometimes you can hire a consultant to review your situation and give you negotiating advice.
Well, that's not what we do. We train you in the fundamentals of Microsoft licensing and negotiation from A to Z so that you can develop your own expertise. By the end of our Boot Camp, you'll have the in-house knowledge you need to avoid tens-of-thousands of dollars in unnecessary licensing costs. And if you do decide to hire a consultant, you'll quickly know if the advice you're getting is sound.
No one can possibly know everything about Microsoft licensing. But you can get close enough to protect your investments. We'll help you master the ground rules, spot new opportunities for savings, and know what licensing traps to avoid as you plan new projects. You'll be far better-prepared and far more confident whenever you engage with your Microsoft or one of their resellers. Isn't it worth it?
The Licensing Boot Camp was an incredible help in pulling it all together just in time for contract renewal. Without it I would be making uninformed decisions that would have left the company in a noncompliance or overpurchase situation.
What Makes Our Training Different?
No hidden agenda. We're not Microsoft or one of its LARs, so we don't have a vested interest in how much software your company buys. And we're not a software asset management vendor or consultant, so we don't have a vested interested in selling you a SAM solution or a consulting project. We're educators. Our sole mission is to equip you to be your own best advocate when it comes to licensing Microsoft software.
Focus and depth. Unlike many companies that offer Microsoft licensing training, we're not a one-man shop. Nor are we a side business of a much larger company. We're an independent analyst firm focused exclusively on Microsoft since 1992. Our experts have decades of industry experience and an institutional understanding of Microsoft technologies and how they're licensed. In terms of focus and depth of knowledge, no other company even comes close.
Backed by research. We back up our training with the best set of Microsoft licensing information resources available. These include in-depth licensing guides for each key product and a monthly licensing update service that keeps you abreast of significant changes in Microsoft licensing policies—detailed and objective information that will reinforce and sustain everything you learn at our seminar.
Microsoft licensing can be overwhelming, to say the least! Hearing from independent experts who have no personal stake in my decisions is of extreme value. I was able to take off the 'negotiating' hat, which is always present when speaking to vendors.
Directions on Microsoft is amazing. We have never had a resource on licensing that even comes close to what you provide.
Convince Your Boss!
Cut and paste this letter if you need to justify this training for your boss:
Dear [your boss's name here]:
I’d like to attend in-depth training on licensing Microsoft products and services. The seminar will help me obtain essential but hard-to-find licensing knowledge and best practices—knowledge I’ll use to help our organization make smarter Microsoft-related licensing decisions, avoid potentially expensive compliance mistakes, negotiate more effectively with Microsoft, and get the most out of our Microsoft investments.
The “Licensing Boot Camp” training is given by Directions on Microsoft, an independent analyst firm in the Seattle, WA, area – just down the street from Microsoft headquarters – that has focused exclusively on Microsoft technologies and licensing programs since 1992. Their Microsoft Licensing Boot Camp provides 18 hours of intensive licensing training, including:
At the seminar, I’ll also have the chance to hear how my peers from around the globe deal with Microsoft licensing and contract issues, including lessons learned, success stories, and things to avoid. The registration fee covers Boot Camp admission, access to experts for one-on-one discussions, and valuable content to share with my colleagues.
This event is held only a few times a year, and feedback from previous Boot Camp attendees indicates it’s well worth the investment.
Thank you for your consideration.
Sincerely,
[your name here]
Payments, Cancellations, and Refunds
Submission of a registration, either online, by phone, email, or fax, constitutes an official booking. Full payment must be received in advance of your training. Your registration is not considered confirmed until full payment has been received.
You may cancel your registration and receive a refund or credit for a future class less a $500 administrative fee as long as we receive your cancellation request no later than 15 days before your scheduled training. There are no refunds for cancellations made less than 15 days prior to your scheduled training start date. Cancellations made less than 15 days prior to the scheduled start date with a balance due will receive an invoice for the full registration amount due.
Terms & Conditions
For complete event terms and conditions click here. For questions or more information, please call +1 425-739-4669 or email us at licensing@DirectionsOnMicrosoft.com.