New Volume Pricing Planned for Midmarket

Open Value, which offers many of the benefits of an Enterprise Agreement (EA) for smaller companies, is getting a new price level that makes it more competitive with an EA among customers with up to 2,500 PCs. The change will benefit smaller Microsoft partners and license distributors who in many cases have had to turn a growing customer over to a Large Account Reseller (LAR); smaller partners can now offer these customers prices competitive with those from LARs. The change also means that LARs will face competition in a market segment that they have had to themselves until now.

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