TV Strategy Takes Shape

The UltimateTV service is expected to be available in March, marking a significant step forward for Microsoft's enhanced TV strategy. UltimateTV, which allows users of the DirecTV satellite TV network to digitally record programs (including two shows at the same time) and to interact with television programs, among other functions, is the first enhanced TV product based on the Microsoft TV (MSTV) platform. It also indicates Microsoft's continuing interest in creating, marketing, and operating its own enhanced TV services, despite a lack of strong consumer demand.

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