Streaming Media Push Continues

Like its highly capable adversary RealNetworks, Microsoft used the Streaming Media West conference in December to heavily promote its own streaming media platform, Windows Media Technology (WMT). Microsoft and other participants in the Windows Media Broadband Jumpstart Initiative issued dozens of press releases and performed a variety of technology demonstrations. However, considering that many of Microsoft’s partners are hedging their bets by supporting both Microsoft and RealNetworks formats, the announcements do not amount to a clear strategy for winning against RealNetworks.

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