The Nature of Online Privacy

In the early days of the Internet, it quickly became obvious that the connectivity it provided enabled wholly new forms of mass marketing through e-mails, targeted ads, and SMS text messages, to name a few.

Over the past few years, a nuanced understanding of customer data privacy over the Internet and in the cloud has evolved as people realized their personal information was sold and traded. Some of the basic tenets of this still-developing view of customer data privacy include the following:

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