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Licensing Boot Camp & EA Negotiation Workshop

Our intensive, 2-day Microsoft Licensing Boot Camp equips you with the critical knowledge and understanding you need to drive maximum value from your company's Microsoft software investments.

Want a negotiation strategy customized for your organization? Spend an extra day working with our experts at the EA Negotiation Workshop.

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    Next EA Negotiation Workshops:

    Registration Details:


    Licensing Boot Camp FAQ


    What Is the Licensing Boot Camp?

    The Directions on Microsoft Licensing Boot Camp is a two-day workshop that demystifies Microsoft licensing programs and rules. You get the information and knowledge you need to intelligently evaluate your Microsoft licensing options and maximize the return on your software investments. Learn licensing in a way that is clear and concise, with no hidden agendas.

    You will learn:

    • Key Microsoft licensing concepts and terminology
    • Licensing models, use rights, and rules for major on-premises products such as SQL Server and Windows 10
    • How online services such as Office 365 are packaged and licensed
    • How to map software “use” to type and quantity of licenses required
    • How to license products under virtualized scenarios
    • Key items to consider while preparing for your next EA negotiation

    You will also learn how to:

    • Design solutions in a way that minimizes licensing costs
    • Budget more effectively for upcoming deployments
    • Translate architecture into the necessary licenses
    • Interact more effectively with your reseller and Microsoft representative
    • Choose the most appropriate volume program for your company
    • Identify compliance issues before you are audited
    • Time license purchases to maximize discounts, lock in prices, and reduce maintenance payments

    While the information presented is great, being in a room full of people trying to understand Microsoft licensing is priceless! I’ve picked up new information each time I’ve attended this Boot Camp

    Although I have had many years in the IT field, I am new to Microsoft licensing and some of this stuff can be overwhelming. Attending your Boot Camp validated my thinking on some of the key concepts and really helped me get a solid foundation of knowledge in order to help my company maximize our investments in Microsoft technology. Even several weeks later, I am still reaping rewards from taking it!


    Who Should Attend?

    If your job has anything to do with licensing Microsoft technologies, you should attend this seminar. Whether you’re an IT procurement specialist, a software asset manager, a systems architect, or a major Microsoft partner, this Boot Camp will advance your skills and give you the resources you need to address any Microsoft licensing question.

    • IT decision makers. Learn how to architect compliant solutions and how to accurately budget for Microsoft licenses.
    • Procurement professionals. Learn the fundamental concepts and vocabulary you need to work effectively with your Microsoft account manager and LAR. Learn how to optimize your purchases by choosing the right product licenses and volume licensing program for your organization's specific IT scenarios.
    • Software asset managers. Gain an understanding of the different types of Microsoft licenses, the rights they confer, and how they can be tracked. Learn how to avoid the most common Microsoft compliance mistakes.
    • Legal professionals. Learn about the Microsoft licensing rules, volume licensing programs, and the legal agreements that define your organization's relationship with Microsoft.
    • Solution partners. Get expertise to accurately advise your customers about their Microsoft licensing decisions.

    At IVENT we spend a great deal of time and money making sure that we
    carefully manage our Microsoft technology and licenses. It’s critical to our success that we have a strong understanding of Microsoft licensing so we can implement current and plan future initiatives in the most cost-effective and efficient manner. Your Boot Camp provided us with clear, understandable explanations on key Microsoft products. You have made our jobs a lot easier and now we can focus on other things using the time that we’ve saved.

    The Boot Camp helped me understand the intricacies of the options out there for all the different Enterprise products. I learned some good tips about interacting with the LAR's too. If your company is going to purchase or renew with Microsoft, I highly recommend it!


    Why Attend?

    You already know this better than anyone: Microsoft licensing presents an overwhelming array of programs and choices, each with its own set of implications that could seriously impact your IT operations, budgets, and plans. Making the wrong choice can cost you thousands of dollars, or worse, expose you to legal risk because of noncompliance. Gain confidence in your choices and network with your peers to get an insider's knowledge of how to find the answers your team needs for any licensing scenario.

    Everyone will leave with:

    • At least one tip that, by itself, more than pays for this course
    • A to-do list of action items
    • A reference guide to consult afterward
    • Useful new peer contacts

    Microsoft licensing newcomers will learn:

    • Microsoft's licensing vocabulary and concepts
    • How Microsoft's major products are licensed
    • How the different volume licensing programs work
    • A framework on which to build your licensing expertise

    Microsoft licensing veterans will:

    • Validate what you already know
    • Fill in any gaps in your Microsoft licensing knowledge
    • Get up-to-date on recent shifts in Microsoft licensing policies

    Directions on Microsoft Boot Camp Training is absolutely essential for anyone who deals with Microsoft licensing. The course is taught by the most knowledgeable professionals, the course material is timely and succinct, and the overall experience is positive. We moved to a win-win relationship with Microsoft now that we understand the licensing rules. I highly recommend Directions on Microsoft Boot Camp Training to anyone who has direct or indirect responsibility for insuring that your organization is compliant with Microsoft licensing rules.

    Although the topic of licensing can be dry, complicated, and exhausting, the "Licensing Fundamentals" section of the course was well written, current, and turned on the light bulb in all areas.


    Who's Already Attended?

    Thousands of IT professionals from organizations large and small around the world have already graduated from the Boot Camp since we launched these classes in 2009. CIOs, CTOs, IT architects, software asset managers, and IT procurement professionals—all emerged vastly better equipped to understand and make informed decisions about their Microsoft licensing options. Boot Camp alumni represent companies such as:

    4elements BV Exelon Corporation Pacific Life Insurance Company
    Abbott Labs Express Scripts, Inc Packaging Dynamics Corporation
    Accenture Faegre Baker Daniels LLP Panasonic Avionics
    Adobe Systems Farm Bureau Insurance PG&E
    AFT Fasken Martineau DuMoulin LLP PGDS One
    Agilent Technologies Federal Aviation Administration Physicians Insurance
    Akin Gump Strauss Hauer Federal Home Loan Bank Piedmont Natural Gas
    Alaska Railroad Corp Federal Law Enforcement Ctr. Pier 1 Imports
    Align Technology Federal Reserve Bank of Atlanta Pinnacle Business Group
    Allegis Group Inc Federal Reserve Bank of Dallas Pioneer Natural Resources
    Allied Building Supplies Fidelity National Financial Pitney Bowes
    Alticor First Republic Bank Pittsburgh Corning Corporation
    American Federation of Teachers First-Citizens Bank & Trust PJM Interconnection
    American Stock Transfer & Trust FlagStar Port of Seattle
    Americo Flexera Software Premera Blue Cross
    Amerihealth Administrators Flow International Corporation PricewaterhouseCoopers
    Amica Mutual Insurance FM Global Prime Care Technology
    Amway Foley & Lardner LLP Prime Therapeutics
    Anixter Food Services of America Progressive Insurance
    Antares Management Solutions Forest City Enterprises Providence Health & Services
    Apple Franklin Electric Providence Health System
    Applied Materials FRCI PSAV
    ARAMARK Corporation Fred Alger & Co. PTC
    ArcelorMittal IT Supply Frost Bank Purdue Pharma L.P.
    ARINC Incorporated GAIC Qatar Petroleum
    Arion banki GE Healthcare Qatar Telecom
    Arkansas Blue Cross General Mills Inc. Quest Diagnostics
    Arkansas Electric Coop Gen-Probe Incorporated Quick Chek Corp
    Armstrong World Industries Globe Life And Accident Ins Co Qualcomm
    Audatex Graphic Packaging Intl. Rackspace
    Avanade Great Southern Bank Rady Children's Hospital
    Avanade Great-West Life Assurance Ralcorp Holdings
    Aviation Authority GT Advanced Technologies Randstad
    Avnet Guardian Life Insurance Raytheon
    BAE Systems GuideOne Insurance RDV Corporation
    Baker Hostetler LLP H&R Block Rio Tinto
    Banfield Hospital Haldex Brake Products AB Rising Medical Solutions Inc
    Battelle Memorial Institute Harleysville Insurance Robert Half International
    BBU, INC Harris Country Hospital District Robin Hood Foundation
    BC Liquor Distribution Branch HealthSpring Rockwell Automation
    BCD Travel HEB Grocery Ross Stores
    BDO Siedman LLP Henry Schein Inc. Rovi Corporation
    Belastingdienst Hess Corporation Rowan Companies, Inc
    Bemis Manufacturing Hewlett Foundation RTI Biologics
    Bentley Systems Incorporated Hewlett Packard Rx Center - Jean Coutu Group
    Bermuda Hospitals Board Highlights for Children S.C. Johnson & Son, Inc
    Bio-Rad Laboratories Hill Mechanical Group S1 Corporation
    Black Box Network Services Hollister Incorporated SABIC
    Bloomberg Home Depot Sagicor Financial Corporation
    Blue Cross Blue Shield of Florida Hospital Sisters Health System SAIC
    Blue Cross Blue Shield S. Carolina Howard County Government Sallie Mae
    Blue Earth County HP Fairfield LLC Sanofi-Aventis
    BMC Software Huntsman International SAS Institute
    Boehringer Ingelheim USA Husky Energy SaskTel
    Boise Inc IBM SCA Hygiene Products AB
    Bonneville Power Administration ICN SCA Packaging
    BP International Limited IDRC SchoolsFirst FCU
    Brookfield Asset Management Inc. IHS Inc. Scottrade
    BSEE Impact Fulfillment Services Seagate Technology
    Business Connexion InComm Shook, Hardy & Bacon LLP
    CA Technologies Information Tech. Authority SI Group
    Cabela's Inc. Ingram Micro Sierra Southwest Cooperative
    Cablevision Insight Signal International, Inc.
    Calgary Police Service Insight Technology Solutions SilkRoad Technology
    Cambia Health Solutions, Inc. Instinet Smithsonian Institution
    Cameron International Corp. Institute of Museum and Library SNL Financial LC
    Campbell County ITS Insurance Auto Auctions Snohomish County InfoServices
    Canada Life IntelliDyne SoftwareONE
    Canadian Depository Intermountain Healthcare Solosoft
    Canadian Pacific Railway Intl. Research Development Ctr. Sorenson Communications
    Capgemini Invensys Corporation Spokane County Library District
    Capital One Irvine Company SRA International Inc.
    CapitalSource Bank Itegris St. John Health Systems
    Canadian Imperial Bank ITW Stewart Title
    Carilion Clinic IVENT StoneRiver Inc
    Cassidy Turley J. R. Simplot STP Nuclear Operating Co.
    Catholic Health Services JCPenney Strathcona County
    CBS Interactive Johnson Controls Inc STV Incorporated
    CGA-Canada Joint Special Ops. Command Sullivan & Cromwell
    CH2MHILL Kane County Government Suncorp
    Charles Stark Draper Labs KCP&L SunTrust Bank
    Charter Communications Keystone Foods LLC Swinerton Inc.
    Cherokee Nation Businesses Kimberly-Clark Symantec
    Chesapeake Energy King County Symantec Corporation
    Children's Mercy Hospital Koch Takeda Pharmaceuticals
    Cigna Koniag Development Corp. TD Ameritrade
    Cisco Systems KPMG Teleflex
    Citizens Property Insurance Kraft & Kennedy Inc. Teleflora
    Citrix Systems, Inc. LANDesk Telephone and Data Systems
    City of Seattle Landstar System, Inc Texas Children's Hospital
    City of Seattle Dept. of IT Legg Mason Texas Tech University
    Clarient Lend Lease The Doe Run Company
    Clark Schaefer Hackett LendingTree, LLC The Travelers Companies
    ClearEdge Partners LG&E and KU Services Company Thrivent Financial
    Coinstar Liberty International TMK IPSCO
    Colliers International Liberty Mutual Insurance T-Mobile
    Colorado Springs Utilties Littelfuse Inc. Torchmark
    Columbia Sportswear Lockheed Martin Toyota Motor Sales
    Compucom Magellan Midstream Partners Transatlantic Reinsurance
    Cooper Standard Magna International Inc. Trans Ocean
    Country Financial Managesoft Transport Canada
    County of Marin Maritz Inc. Tri State Generation
    County of Sonoma Marshfield Clinic Trimble Navigation
    Coventry Health Care, Inc. Martha's Vineyard Savings Bank TSA
    Crowley Maritime Corporation Mass Mutual Tucson Electric Power Company
    CSX Transportation Inc. Mayo Clinic TV GLOBO
    Cumulus Associates McClure U.S. District Court
    Dassault Systemes McKesson Corporation Unisys
    DaVita McMaster-Carr Supply United Natural Foods
    Deere & Company Medco Health Services, UnitedHealth Group
    Dell Medline Industries Universal Property & Casualty
    Deloitte & Touche MemorialCare University of Florida
    Dendreon Corporation Mercy University of Wisconsin
    Denver Water MidWestOne Bank Univision
    Department of the Interior Mitsui Sumitomo Marine UNOS
    Devon Energy Corporation Molex UPS
    DHL IS Services s.r.o Moody's US Comptroller of the Currency
    Dimension Data Mortgage Guaranty Insurance USG Corporation
    Draper Laboratory Mutual of Omaha Verizon
    DRS N3 LLC Via Christi Health
    DRW Holdings, LLC National Semiconductor Visteon Corporation
    DST Systems, Inc. Navy Exchange Srvc. Command W.L. Gore & Associates
    Duke Energy NIH Wake Forest University
    Dutch Tax and Custom Services Nike Walton International Group
    Dykema North Shore LIJ Health System We Energies
    EarthLink, Inc. Northrop Grumman Wellmark Blue Cross
    East West Bank NOVA Chemicals Wellmark Blue Cross Blue Shield
    Eaton Corporation Novell Wells Fargo
    Edmonton Police Service Oak Ridge Assoc. Universities West Bend Mutual Insurance
    EMC Corporation Occidental Petroleum Western Digital
    En Pointe Technologies Ohio Health Wilbur-Ellis
    Enterprise Holdings Inc. Ohio National Financial Services Williams-Sonoma
    Enterprise Integration Oil States Woodforest National Bank
    Enterprise Rent-A-Car Origin Healthcare WSECU
    ePlus Technology Oshkosh Corporation Wunderman Seattle
    Ernst and Young Outokumpu Stainless Yale New Haven Hospital
    Essent (RWE) Owens Corning Yellowbook
    eTelligent Solutions Oxy Inc. Zones
    ETFS Pace Bus Suburban Service
    Exel Inc. Pacific Life

    Exceeded my expectations in the amount of knowledge I gained.

    It's my job to be our company's Microsoft licensing expert and I've always relied on Directions on Microsoft for objective and factual information. I just returned from your licensing boot camp in Las Vegas and must say that I've never received that level of detailed training anywhere else.


    Top 6 Reasons to Attend the Licensing Boot Camp

    1. Discover new options that reduce licensing costs.

    2. Learn how to stay compliant without overbuying.

    3. Fill in critical gaps in your licensing knowledge.

    4. Identify weaknesses in your licensing strategy.

    5. Add confidence to your EA and SA decisions.

    6. Network with your peers and compare notes.

     

    Having read many editions of Directions on Microsoft I can honestly say the licensing content is truly first-class and has been an invaluable resource in providing me with detailed and accurate licensing information and answers that I have been unable to find anywhere else.


    What's It Worth to You?

    Ever wonder if licensing training is worthwhile? Sometimes you can get free training from your software vendor or reseller. Sometimes you can hire a consultant to review your situation and give you negotiating advice.

    Well, that's not what we do. We train you in the fundamentals of Microsoft licensing and negotiation from A to Z so that you can develop your own expertise. By the end of our Boot Camp, you'll have the in-house knowledge you need to avoid tens-of-thousands of dollars in unnecessary licensing costs. And if you do decide to hire a consultant, you'll quickly know if the advice you're getting is sound.

    No one can possibly know everything about Microsoft licensing. But you can get close enough to protect your investments. We'll help you master the ground rules, spot new opportunities for savings, and know what licensing traps to avoid as you plan new projects. You'll be far better-prepared and far more confident whenever you engage with your Microsoft or one of their resellers. Isn't it worth it?

    The Licensing Boot Camp was an incredible help in pulling it all together just in time for contract renewal. Without it I would be making uninformed decisions that would have left the company in a noncompliance or overpurchase situation.


    What Makes Our Training Different?

    No hidden agenda. We're not Microsoft or one of its LARs, so we don't have a vested interest in how much software your company buys. And we're not a software asset management vendor or consultant, so we don't have a vested interested in selling you a SAM solution or a consulting project. We're educators. Our sole mission is to equip you to be your own best advocate when it comes to licensing Microsoft software.

    Focus and depth. Unlike many companies that offer Microsoft licensing training, we're not a one-man shop. Nor are we a side business of a much larger company. We're an independent analyst firm focused exclusively on Microsoft since 1992. Our experts have decades of industry experience and an institutional understanding of Microsoft technologies and how they're licensed. In terms of focus and depth of knowledge, no other company even comes close.

    Backed by research. We back up our training with the best set of Microsoft licensing information resources available. These include in-depth licensing guides for each key product and a monthly licensing update service that keeps you abreast of significant changes in Microsoft licensing policies—detailed and objective information that will reinforce and sustain everything you learn at our seminar.

    Microsoft licensing can be overwhelming, to say the least! Hearing from independent experts who have no personal stake in my decisions is of extreme value. I was able to take off the 'negotiating' hat, which is always present when speaking to vendors.

    Directions on Microsoft is amazing. We have never had a resource on licensing that even comes close to what you provide.


    Why Attend the Optional EA Negotiation Workshop?

    Highly interactive. The EA Licensing Workshop gives you the opportunity to work with DOM experts to apply the Microsoft licensing knowledge you gained at the Licensing Boot Camp.

    Tailored to your organization's needs. You will leave with strategies and tactics specific to your negotiation that will enable you to achieve the best possible outcome. You will also emerge from the workshop prepared to handle any Microsoft negotiation with confidence.

    You will learn:

    • How to build a disciplined and structured negotiation plan for your organization
    • What’s happening on the other side of the table—incentives, motivations, and timetables.
    • How to gain strategic concessions, such as price locks
    • Who in your organization should be involved in the negotiation process and when

    You will also learn about:

    • Essential negotiation tactics, such as controlling information flow to Microsoft
    • Contract clauses that protect your organization in an audit
    • Ways to get Microsoft to pay for your evaluations and migrations
    • Hidden traps and how to neutralize them

    If you need help maneuvering through the Microsoft licensing maze, here's your solution.


    Convince Your Boss!

    Cut and paste this letter if you need to justify this training for your boss:


    Dear [your boss’s name here]:

    I’d like to attend the Directions on Microsoft Licensing Boot Camp. This seminar will help me obtain essential but hard-to-find licensing knowledge and best practices—knowledge I’ll use to help our company make smarter licensing decisions and avoid potentially expensive mistakes.

    Directions on Microsoft is an independent analyst firm in the Seattle, WA, area that has focused exclusively on Microsoft technologies and licensing programs since 1992. Their Microsoft Licensing Boot Camp provides two days of intensive licensing training, including:

    • The requirements of licensing the major Microsoft products, such as Windows Server and Exchange
    • How to evaluate Microsoft volume licensing programs, such as Enterprise Agreement and Select
    • The best way to purchase the licenses we need
    • How to stay in compliance without overbuying


    The seminar also gives me the opportunity to network with my peers from around the globe to discuss Microsoft licensing ideas, lessons learned, and success stories. The registration fee covers Boot Camp admission, morning coffee service and lunch both days, access to experts for one-on-one sessions, and valuable content to share with my colleagues when I return.


    There's an optional EA Negotiation Workshop where I can work with Directions licensing experts in a small group to apply the Microsoft licensing knowledge I gain at the Boot Camp to build a negotiation strategy that's tailored to our organization.


    This event is held only a few times a year, and feedback from previous Boot Camp attendees indicates it’s well worth the investment.

    Thank you for your consideration.

    Sincerely,

    [your name here]



    Registration Details



    Washington DC Boot Camp Pricing:

  • Apr. 18-19, 2018 (8 am - 5 pm): ECTC Dulles Executive Conference Center
  • Individual Registration: $2,695
  • Individual Early Bird Registration*: $2,495
  • Register two or more, receive a 10% discount
  • Registration fee includes breakfast and lunch
  • Hotel Room Block


  • Washington DC EA Negotiation Workshop Pricing:

  • Apr. 20, 2018 (8 am - 4 pm): ECTC Dulles Executive Conference Center
  • Individual Registration: $695
  • Register two or more, receive a 10% discount
  • Registration fee includes breakfast and lunch
  • Hotel Room Block


  • London Boot Camp Pricing:

  • Apr. 23-24, 2018 (8 am - 5 pm): Royal College of Physicians
  • Individual Registration: $2,695
  • Individual Early Bird Registration*: $2,495
  • Register two or more, receive a 10% discount
  • Registration fee includes breakfast and lunch


  • London EA Negotiation Workshop Pricing:

  • Apr. 25, 2018 (8 am - 4 pm): Royal College of Physicians
  • Individual Registration: $695
  • Register two or more, receive a 10% discount
  • Registration fee includes breakfast and lunch


  • Seattle Boot Camp Pricing:

  • July 10-11, 2018 (8 am - 5 pm): Bell Harbor Conference Center
  • Individual Registration: $2,695
  • Individual Early Bird Registration*: $2,495
  • Register two or more, receive a 10% discount
  • Registration fee includes breakfast and lunch
  • Hotel Room Block


  • Seattle EA Negotiation Workshop Pricing:

  • July 12, 2018 (8 am - 4 pm): Bell Harbor Conference Center
  • Individual Registration: $695
  • Register two or more, receive a 10% discount
  • Registration fee includes breakfast and lunch
  • Hotel Room Block


  • Chicago Boot Camp Pricing:

  • Sept. 5-6, 2018 (8 am - 5 pm): Gleacher Center
  • Individual Registration: $2,695
  • Individual Early Bird Registration*: $2,495
  • Register two or more, receive a 10% discount
  • Registration fee includes breakfast and lunch
  • Hotel Room Block


  • Chicago EA Negotiation Workshop Pricing:

  • Sept. 7, 2018 (8 am - 4 pm): Gleacher Center
  • Individual Registration: $695
  • Register two or more, receive a 10% discount
  • Registration fee includes breakfast and lunch
  • Hotel Room Block


  • Dallas Boot Camp Pricing:

  • Oct. 16-17, 2018 (8 am - 5 pm): Cityplace Events Conference Center
  • Individual Registration: $2,695
  • Individual Early Bird Registration*: $2,495
  • Register two or more, receive a 10% discount
  • Registration fee includes breakfast and lunch
  • Hotel Room Block


  • Dallas EA Negotiation Workshop Pricing:

  • Oct. 18, 2018 (8 am - 4 pm): Cityplace Events Conference Center
  • Individual Registration: $695
  • Register two or more, receive a 10% discount
  • Registration fee includes breakfast and lunch
  • Hotel Room Block




  • * Early Bird registration discount applies to first registrant only. Additional discounts available for group registrations.


    Payments, Cancellations, and Refunds:

    Submission of a registration, either online, by phone, email, or fax, constitutes an official booking. Full payment must be received in advance of your training. Your registration is not considered confirmed until full payment has been received.

    You may cancel your registration and receive a refund or credit for a future class less a $500 administrative fee as long as we receive your cancellation request no later than 15 days before your scheduled training.

    There are no refunds for cancellations made less than 15 days prior to your scheduled training start date. Cancellations made less than 15 days prior to the scheduled start date with a balance due will receive an invoice for the full registration amount due.


    Boot Camp Registration

    For questions or more information, please call +1 425-739-4669 or email us at licensing@DirectionsOnMicrosoft.com.

Microsoft Licensing Boot Camp

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