Dynamics 365 Customer Journeys Simplify Campaigns

• Dynamics Customer Journeys enable marketers to quickly diagram, build, and deploy automated campaigns.
• New features provide for real-time interactions useful for retail environments.
• Analytics let marketers view and test the effectiveness of their campaigns.
• Marketers should remain vigilant in complying with relevant privacy regulations.

Many companies offer customer journey mapping software, superficially similar to workflow designers, to diagram and systematize the interactions customers have with organizations. However, Dynamics 365 provides not only the ability to diagram such interactions but to deploy them as campaigns as well, with a new feature enabling real-time interactions such as in a retail store.

What Is a Customer Journey?

Customer journey maps have long been a means for marketers to understand the points at which a customer engages with their company, and how the company should respond at each point. For example, when buying a PC, a customer may:

• Research the