Dynamics 365 Data Quality Improved

• Poor data quality can result in serious consequences for organizations.
• New features announced for Dynamics 365 can verify and enhance the quality of customer data.

Ensuring that data is of high quality—that is, accurate and up to date—is a profoundly important but often overlooked aspect of enterprise computing. Incorrect or out-of-date data can result in lost revenue, customer dissatisfaction, reputational damage, or even legal action.

While Microsoft has data quality features in other Dynamics applications, such as Sales, its primary data quality focus is on Dynamics Customer Insights, its customer data platform. For a primer on data quality, see the sidebar “The Many Dimensions of Data Quality.”

Deduplicating Leads in Dynamics 365 Sales

Dynamics 365 Sales is introducing a new feature to remove duplicate leads. Intended for use by individual sellers, it finds lead data that may be duplicated and allows the seller to manually determine if two records are unique or not.

The feature identifies potential duplicates by: