September 10, 2025
BlogMicrosoft Is Fixing its Copilot Branding and Pricing (A Bit)
Microsoft is rebranding and repricing some of the products it had been selling as individual Copilots beginning in Oct. 2025.
Microsoft is renaming its Sales, Service and Finance Copilots, as it announced in a blog post on September 10. It is now calling these three copilots “Microsoft 365 Copilot for Sales,” “Microsoft 365 Copilot for Service,” and “Microsoft 365 Copilot for Finance.”
Microsoft had launched its separate Sales, Service and Finance Copilots over the past couple of years. It had priced these as US$20 per user per month add-ons to Microsoft 365 Copilot, itself priced at US$30 per user per month.
The Verge reported last week that Microsoft was planning to make these three Copilots available as part of Microsoft 365 Copilot for no additional charge. Currently, Microsoft’s pricing pages do not reflect pricing changes. But that’s going to happen next month, a company spokesperson confirmed.
“The role-based solutions previously known as Copilot for Sales, Service, and Finance will be available for all Microsoft 365 Copilot customers, at no additional cost, starting mid-October. There will be no changes to functionality for existing role-based Copilot customers,” the spokesperson said.
Don’t Blink or You’ll Miss the New Branding
In recent weeks, Microsoft has been modifying the branding of some of its Copilots in its documentation, changing the names of several former Copilots to “agents.” For example, Copilot for Finance, which never exited preview, was rebranded as “Finance agents” in March 2025. Now, Microsoft seems to be rebranding it again as “Microsoft 365 Copilot for Finance.”
Until this week, Microsoft also had begun rebranding its Copilot for Service as “Microsoft 365 Copilot Service Agent.” But now that branding seemingly has changed to “Microsoft 365 Copilot for Service.”
In case you’re wondering if this new wave of Copilot-focused naming means Microsoft is slowing down the agent-buzzword train, the answer is no. The Microsoft 365 Copilot Sales, Service and Finance offerings are going to be available in Microsoft’s Agent Store – which Microsoft also is now calling the “Microsoft 365 Copilot Agent Store.”
Microsoft also seems to be doing some similar rebranding around Viva, based on a Microsoft Support page listing. The Microsoft Viva Engage Copilot is no longer in active development. Microsoft is now working on adding features to “Microsoft 365 Copilot in Viva Engage,” and dropping all work on Engage Copilot v.1. There’s been no word so far if Microsoft also is planning to add its various Viva Copilots to Microsoft 365 Copilot at some point.
Last week, I asked Microsoft if the company was trying to clean up its Copilot branding by focusing on its three main Copilots: Copilot (the consumer-focused Bing Chat-based Copilot), Microsoft 365 Copilot, and GitHub Copilot. A company spokesperson told me Microsoft “had nothing to share at this time.”
As Directions on Microsoft has pointed out over the previous year, Microsoft’s many Copilot-branded offerings are not based on the same core technologies, nor do they pull from the same datasets. Microsoft still has not shared Microsoft 365 Copilot sales numbers, leading some to wonder whether its relatively high price has hindered corporate adoption.
“If nothing else, it’s good to see Microsoft realizing the chaos the ‘single brand’ of Copilot has created for this fleet of disparate and disconnected services. Hopefully this is the beginning of a trend to harmonize the branding—and ideally the licensing—of Microsoft’s broad range of Copilots,” said Directions analyst Wes Miller.
