Dean Bedwell

Dean Bedwell

Licensing Expert & Negotiator

Dean Bedwell works with organizations to optimize their Microsoft licensing agreements. He also trains organizations on Microsoft licensing negotiation strategies and tactics.

Before joining Directions on Microsoft, Dean was president of Software Asset Advisors, a software licensing consultancy. Prior to that, Dean spent twelve years at Microsoft managing the Canadian Business Desk where he was responsible for negotiating agreements with Microsoft’s largest enterprise and public sector customers.

Dean received a B.A. in biology from McMaster University.

Latest Content by Dean Bedwell

  Event
February 17, 2025 · by Multiple Authors
Video
May 15, 2024 · by Dean Bedwell
Video
February 14, 2024 · by Dean Bedwell
  Podcast
August 30, 2023 · by Dean Bedwell
Microsoft EA Negotiation Podcast Series – Negotiation In this fourth installment of a series covering Microsoft Enterprise Agreements (EAs), Directions on Microsoft's director of advisory services and...
  Analyst Report
Updated: May 31, 2023 · by Dean Bedwell
Negotiating a Microsoft EA In this episode, Mary Jo Foley talks to veteran negotiator Dean Bedwell about Microsoft Enterprise Agreements.