Dean Bedwell works with organizations to optimize their Microsoft licensing agreements. He also trains organizations on Microsoft licensing negotiation strategies and tactics.
Before joining Directions on Microsoft, Dean was president of Software Asset Advisors, a software licensing consultancy. Prior to that, Dean spent twelve years at Microsoft managing the Canadian Business Desk where he was responsible for negotiating agreements with Microsoft’s largest enterprise and public sector customers.
Dean received a B.A. in biology from McMaster University.
Latest Content by Dean Bedwell
Podcast
August 30, 2023 · by Dean Bedwell
Microsoft EA Negotiation Podcast Series – Negotiation
In this fourth installment of a series covering Microsoft Enterprise Agreements (EAs), Directions on Microsoft's director of advisory services and...
Analyst Report
Updated: May 31, 2023 · by Dean Bedwell
Negotiating a Microsoft EA
In this episode, Mary Jo Foley talks to veteran negotiator Dean Bedwell about Microsoft Enterprise Agreements.