Updated: July 13, 2020 (February 15, 2010)

  Analyst Report

Facebook Ad Deal Changing

My Atlas / Analyst Reports

395 wordsTime to read: 2 min

Facebook will no longer use Microsoft’s display advertising platform but will add more types of information from Bing and expand its syndication of Bing Web results beyond the United States. The change reflects Microsoft’s increased emphasis on search advertising over its other online advertising businesses.

Partnership Started in 2006

Facebook launched in Feb. 2004 and has become the dominant social networking site, with more than 400 million registered users. Microsoft’s partnership with Facebook began in Aug. 2006, when Facebook agreed to use Microsoft’s display advertising technology and to split revenues from those advertisements with Microsoft. In 2007, Microsoft invested US$240 million for a 1.6% stake in Facebook, and the companies extended the display advertising deal through 2011. In 2008 Facebook began using Microsoft’s search engine (then called Live Search, later renamed Bing) as the exclusive provider of Web search results and corresponding advertisements in the United States.

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