Updated: July 11, 2020 (May 27, 2013)

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SharePoint 2013 Web Content Management

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3,409 wordsTime to read: 18 min
Rob Helm by
Rob Helm

As managing vice president, Rob Helm covers Microsoft collaboration and content management. His 25-plus years of experience analyzing Microsoft’s technology... more

SharePoint Server 2013 delivers new capabilities for Web content management that can help companies minimize costs and avoid errors managing the content of complex SharePoint sites. The new capabilities also make SharePoint more viable for public-facing sites, which could enable some companies to save money by consolidating Web development teams on SharePoint. However, some new capabilities substantially change how personnel design and maintain SharePoint sites, some require premium licenses, and some are not available in Microsoft’s SharePoint Online cloud service.

Why Use Web Content Management with SharePoint?

In general, Web content management systems help organizations build Web sites by automating and enforcing policies for design, authoring, and distribution processes. The goal is to minimize the cost of maintaining sites and to avoid errors, such as accidentally posting internal information to a public site. IBM, Oracle, and other SharePoint competitors in the enterprise content management market offer Web content management as part of their products, but SharePoint also competes with products focused specifically on Web content management, such as WordPress, Joomla, and Drupal.

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