Rick Belluzzo on the Goals for MSN

Three basic areas lay at the foundation of everything we do with MSN. First is simplifying daily tasks and activities for consumers. Second is access to information and communication. It’s very personal and very rich. And thirdly, personalized entertainment—lots of choice, lots of control, very rich entertainment experiences, and to do this across multiple devices. Whether it be a device experience or whether it be services, we want to drive all three of these missions and basically interconnect these and integrate these over time to be able to build competitive advantage.

Our belief is that these services are increasingly central, that people want one identity, one experience, one overall set of services. They don’t want one set for the mobile phone, another set for their PC, something else for the TV. They want an integrated experience. So our whole strategy is about proliferating and building leadership device experiences, interconnecting those devices, and developing a series of services that give the consumer the ability to move between work and home, between devices, and have these services available to them all the time. That’s what .NET is all about. It’s about taking the next step in building an integrated, empowering user experience so consumers use the Web much more than they do today.