
Microsoft Partner
Accelerate Sales and Build Customer Trust
Microsoft Partner Responsibilities
- Manage the teams that sell custom IT solutions built on the Microsoft platform.
- Attract, train, and retain sellers to be their customers’ trusted Microsoft advisors.
- Equip teams with knowledge and insight about Microsoft technologies they can use to uncover and close more business.
Business Challenges
- Resellers have aggressive Microsoft revenue goals, and new sellers can take too long to ramp up; veterans are poached faster than they can be replaced.
- Sellers can’t keep up with the ever-changing Microsoft technologies and licensing, and they often struggle to answer customer questions.
- They lack confidence during customer exchanges.
- Information on the Web is scattered and unreliable, and Microsoft takes too long to respond.
Our Solutions for Microsoft Partners
Directions supports your consulting and sales teams with Microsoft knowledge and insights to jump-start sales conversations and build customer trust.

Product & Cloud Service Roadmaps
Equip your sellers with a tool they can use to spot opportunities created by disruptive changes in Microsoft products and cloud services.

Product Reports
Help your sellers cut through the marketing hype that surrounds Microsoft technologies and focus attention on information that matters to IT decision makers. They will know more faster and arrive at customer meetings prepared and confident.

Microsoft Copilots
Get clarity about Copilot technologies that enhance existing Microsoft products with AI-based services, tools, and features. Download the Directions Copilot infographic and explore related resources.

Licensing Boot Camp
Equip your IT planners and procurement team with the knowledge and understanding they need to keep your organization compliant without overbuying.

Microsoft EA Negotiation – Strategies
Former Microsoft Deal Desk executive and current head of Directions advisory services Dean Bedwell shares proven strategies and tactics for optimizing your EA renewal.

Executive Focus
Cut through the fog of Microsoft confusion. Independent industry experts share insight and information you can’t get anywhere else on the advantages and disadvantages of Microsoft technologies for solving top-of-mind problems.