Updated: July 13, 2020 (February 14, 2011)

Real-Time Bidding Shifts from AdECN to AppNexus

Wes Miller analyzes and writes about Microsoft’s security, identity management, and systems management technologies. Before joining Directions on Microsoft, Wes... more

Microsoft has ended investment in its AdECN real-time bidding ad exchange technologies and will transition to using technologies from AppNexus

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