Updated: July 14, 2020 (January 10, 2005)
Charts & IllustrationsGoing to Market in 2005
The go-to-market (GTM) campaigns for 2005 include major global GTMs, more specialized GTMs, and a set of GTMs aimed at small business.
| GTM | Target Audience | Key Products |
| Global GTMs for Midmarket and Enterprise | ||
| Business Applications | Business executives | Microsoft CRM, SQL Server |
| Connected Productivity Infrastructure | Executives, information workers | Exchange, Office, Outlook, Pocket PC, SharePoint, Windows Server |
| Connected Systems | Developers, IT professionals, executives | Windows Server, SQL Server, SharePoint, Visual Studio, BizTalk |
| Operational Efficiency and Productivity | IT professionals | Exchange, Microsoft Operations Manager, Office, Outlook, Pocket PC, SharePoint, Systems Management Server, Virtual Server, Windows Server |
| XP Reloaded | Executives, consumers | Windows Media Center Edition, Windows XP SP2, Tablet PC |
| Specialized GTMs for Midmarket and Enterprise | ||
| Portals | Executives | SharePoint, |
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