Updated: July 13, 2020 (September 18, 2006)
Charts & IllustrationsCustomer Campaigns for 2007
The following table lists the major customer campaigns for Microsoft’s 2007 fiscal year. Each of these campaigns is aimed at either a specific market segment (i.e., small business) or a major business role (business decision maker or IT decision maker). They are also broken down further into more specific campaigns-for example, Find, Use, and Share Information has subcampaigns for search (Find), organizing data (Use), and collaboration (Share). Subcampaigns can also be targeted to different types of subsidiaries, such as those that cover major developed markets, or those suitable for markets of any size.
Campaign | Target Segment or Market | Technology/Product Focus |
Build Customer Connections | Business decision maker (BDM) | Portals, unified communications |
Enable your Mobile Workforce | BDM | Mobility, supply chain management, Windows client |
Find, Use, and Share Information | BDM | Enterprise search, rights management, SharePoint |
Improve Compliance |
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