Updated: July 13, 2020 (September 18, 2006)

  Charts & Illustrations

Customer Campaigns for 2007

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236 wordsTime to read: 2 min

The following table lists the major customer campaigns for Microsoft’s 2007 fiscal year. Each of these campaigns is aimed at either a specific market segment (i.e., small business) or a major business role (business decision maker or IT decision maker). They are also broken down further into more specific campaigns-for example, Find, Use, and Share Information has subcampaigns for search (Find), organizing data (Use), and collaboration (Share). Subcampaigns can also be targeted to different types of subsidiaries, such as those that cover major developed markets, or those suitable for markets of any size.

Campaign Target Segment or Market Technology/Product Focus
Build Customer Connections Business decision maker (BDM) Portals, unified communications
Enable your Mobile Workforce BDM Mobility, supply chain management, Windows client
Find, Use, and Share Information BDM Enterprise search, rights management, SharePoint
Improve Compliance

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