Updated: July 13, 2020 (November 17, 2008)
Analyst ReportWindows Live Updates Announced
Winter 2008 updates to Windows Live will focus on social networking, with new services for tracking the online activities of contacts and integration with some third-party social-networking services. They also include a new photo-sharing service and a corresponding update to the Windows Live client software to connect with these new services. However, the overall Windows Live strategy remains plagued with duplicate services and brand confusion.
Wave 3 Is Coming
When Windows Live first emerged in late 2005, it was little more than a rebranding effort for former MSN services such as Hotmail, Messenger, and Spaces.
Wave 2, introduced in fall 2007, added a set of Windows desktop clients, such as Mail and Photo Gallery, that connect to these Windows Live services as well as to Internet services from third parties. With Wave 2, a two-part business strategy emerged, as follows:
- Increase user loyalty and “stickiness” by continually improving the Microsoft online services that users find essential,
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