Updated: July 27, 2020 (January 13, 2020)
Analyst Report2019 Acquisitions Hint at Future Direction
- Microsoft uses acquisitions to boost its product offerings or fill gaps in its product lines.
- Some acquisitions are primarily to bring in expertise.
- Acquisitions in 2019 focused on development processes, data platforms, and cloud migration and management.
Acquisitions can signal that Microsoft is buying technology where it sees a market it needs to enter quickly. It can also indicate internal product development is falling behind competitors, a need to improve its talent pool or patent portfolio, or a move to discourage other companies from entering a market.
Microsoft built upon its 2018 acquisition of GitHub in 2019 with several acquisitions to enhance that service’s capabilities for developers. Several other acquisitions could make it easier for organizations to migrate to and use Azure services and complement offerings in areas where Microsoft sees potential growth, notably development and data services.
Azure Services and Cloud Migration
Five acquisitions in 2019 address roadblocks that customers could face when migrating to Azure and Office 365.
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