Updated: July 12, 2020 (March 24, 2003)

  Analyst Report

Ayala to Lead New Sales Force

My Atlas / Analyst Reports

1,722 wordsTime to read: 9 min
Rob Helm by
Rob Helm

As managing vice president, Rob Helm covers Microsoft collaboration and content management. His 25-plus years of experience analyzing Microsoft’s technology... more

Orlando Ayala is leaving his post as group vice president of Microsoft’s worldwide sales organization to oversee sales to small and mid-sized businesses and expand the Microsoft Business Solutions channel to include more Microsoft partners. The newly available Mar. 2003 Directions on Microsoft OrgChartalso shows digital media chief Will Poole leading the Windows client business, and Home and Entertainment chief Robbie Bach overseeing the company’s interactive TV efforts, suggesting that consumers and entertainment will be a major focus of the upcoming Windows “Longhorn” release and of the company’s strategy in the coming year.

This article summarizes the changes to Microsoft’s organization at the vice-presidential level and higher since the publication of the Nov. 2002 OrgChart. The Mar. 2003 OrgChart highlights most of these changes, except for Ayala’s new position and related organizational changes, which do not become official until July 1, 2003.

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