Ballmer Urges Responsibility, Excellence

Calling for Microsoft to embark on a new mission, to “enable people and businesses throughout the world to realize their full potential,” Microsoft Chief Executive Officer Steve Ballmer has told employees to think beyond software, to maintain “strong personal values,” and to be open and respectful to others. The memo is also intended to help employees deal with negative public perceptions of Microsoft and focus on positive goals that can reinvigorate its workforce.

Ballmer’s “Realizing Potential” memo, sent to all employees, calls for a new mission but does not change Microsoft’s vision statement, which remains “Empowering people through great software—any time, any place and on any device.”

Delivering on the Mission

Ballmer’s memo says Microsoft’s core values are integrity and honesty; passion for customers, partners, and technology; openness and respect for others, and dedication to making them better; a willingness to accept and pursue big challenges; self-criticism and commitment to self-improvement; and accountability to customers, shareholders, partners, and employees.