Dynamics CRM Integrates Social and Marketing Acquisitions

The integration of acquisitions (NetBreeze and MarketingPilot) into Dynamics CRM 2013, along with existing social features, should allow organizations to monitor social sentiment affecting their products and brand and simplify the creation and management of marketing campaigns. The integration fills substantial gaps in Dynamics CRM, helping it compete with other vendors’ solutions. However, receiving benefit from the new functionality requires careful planning, setup, understanding of the data, and analysis, which may hinder its adoption in some marketing departments. The features are included in various CRM Online plans and for a monthly subscription fee for on-premises customers.

Social Information Improves Customer Profiling

Modern consumers often gather information from multiple social networking sources, such as Facebook, LinkedIn, and Twitter, prior to making purchasing decisions. To address the change in consumer habits, Dynamics CRM has added social data gathering features to help organizations better understand consumer attitudes, providing sales and marketing teams with a broader range of information for pursuing sales leads and supporting customer service agents.