Updated: July 12, 2020 (July 7, 2003)

  Analyst Report

Executives Settling into New Positions

My Atlas / Analyst Reports

2,848 wordsTime to read: 15 min

The effects of Microsoft’s spring 2003 reorganization are trickling down to the rest of the company. Most notably, Eric Rudder has been promoted to senior vice president of the Server and Tools Division, where he will be responsible for the development, marketing, and financial performance of Microsoft’s server applications and developer tools. The newly released July 2003 Directions on Microsoft OrgChart also shows streamlining in Microsoft’s portable device business, with embedded OSs moving from the Windows Division to Vice President Pieter Knook, and changes to the sales force reflecting Kevin Johnson’s promotion and a tighter focus on particular business segments.

This article includes all changes to Microsoft’s organization at the vice-presidential level and higher, as well as selected changes at the general manager level, since the publication of the Mar. 2003 OrgChart.

Platforms Group Streamlining Under Rudder

The most significant organizational changes occurred within the Platforms Group led by Group Vice President Jim Allchin. Streamlining has reduced Allchin’s vice-presidential direct reports from four to three, as several of his previous reports have been consolidated under Rudder. Allchin has also gained responsibility for Microsoft’s mobile device business, with Vice President Pieter Knook now reporting to him instead of CEO Steve Ballmer.

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