Updated: July 13, 2020 (June 9, 2008)
Analyst ReportHP To Distribute Live Search, Silverlight
Beginning in 2009, consumer PCs from Hewlett-Packard (HP) in North America will come with Live Search as the default search engine in Internet Explorer (IE) and will include a new IE toolbar based on Microsoft’s Silverlight technology. The deal continues Microsoft’s tactic of trying to build market share through distribution deals in the absence of a partnership with or acquisition of second-place search provider Yahoo.
Growing Share Without Yahoo
Microsoft’s Live Search has languished in third place in U.S. search market share since it launched in early 2005, hovering around 10%. Acquiring Yahoo could have boosted the company’s share to around 30%, but acquisition talks fell through in May 2008 and efforts to strike a more limited search partnership may not be successful.
According to Platforms and Services Division President Kevin Johnson, who spoke at the SMX Advanced conference for search marketers in June 2008, Microsoft is trying the following three tactics to grow market share without a Yahoo deal:
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