Updated: August 2, 2020 (June 1, 2009)

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Rob Helm by
Rob Helm

As managing vice president, Rob Helm covers Microsoft collaboration services and client software. His 25-plus years of experience analyzing Microsoft’s... more

The Dynamics products support customer relationship management (CRM), enterprise resource planning (ERP), and other business management functions. With the exception of Dynamics CRM, the products are aimed at small and midsize organizations or units of larger companies. They integrate closely with other Microsoft products, including the SQL Server database management system, the SharePoint Web platform, and the Office clients, making them an interesting choice for customers who already have major investments in Microsoft products.

For Microsoft partners, the Dynamics line can generate license resale revenue as well as service and add-on software business, and Dynamics CRM in particular is growing rapidly in spite of the downturn. The products also help pull through sales of Microsoft servers and client software and hold off competitors such as Oracle and SAP, who sell business management applications on Microsoft’s platform but also promote competing platforms.

This report presents an overview of the most important products in the Dynamics line and provides a roadmap to future retirements and releases of those products. This information can help Microsoft customers and partners schedule migrations, plan evaluations, arrange training, and budget for purchases.

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