New Leaders Take On Sales and Marketing

A new sales and marketing chief will lead Windows 8 sales through OEMs, and several important Microsoft subsidiaries and regions have new managers. New sales and marketing heads will also be taking on Windows Server, Dynamics products, Skype, and the company’s consumer business overall.

This article summarizes executive changes at the corporate vice president level and above since May 2012. For an updated view of Microsoft’s organization, see the online version of the Directions on Microsoft OrgChart.

Marketing Chief Now Leads OEM Unit

Nick Parker has been named corporate vice president, OEM. He will be responsible for defining and executing worldwide marketing strategies, programs, and campaigns with device manufacturers (original equipment manufacturers, or OEMs). Parker will oversee the ramp-up of Windows 8 sales to OEMs even as Microsoft launches its Surface mobile computers in competition with them. Parker previously led marketing for the OEM unit, and before that he managed joint sales and marketing with HP. He originally joined Microsoft from Visio, which the company acquired in 2000. Parker reports to Microsoft Chief Operating Officer Kevin Turner. He replaces Steve Guggenheimer.