Updated: July 11, 2020 (March 24, 2008)

  Analyst Report

Online Organization Shuffle Continues

My Atlas / Analyst Reports

656 wordsTime to read: 4 min
Rob Helm by
Rob Helm

As managing vice president, Rob Helm covers Microsoft collaboration and content management. His 25-plus years of experience analyzing Microsoft’s technology... more

Organizational fallout continues from Microsoft’s offer to acquire Yahoo, which has triggered reorganization and strategy shifts in its online services business. In particular, a longtime online services executive, Joanne Bradford, has left the company.

Discussed here are changes to the Microsoft corporate organization at the corporate vice-presidential level and above since the end of Feb. 2008. For the latest details, see the Apr. 2008 Directions on Microsoft OrgChart.

Joanne Bradford has left Microsoft and her post as corporate vice president and Chief Media Officer, MSN. She oversaw global sales and marketing for MSN, and ad sales for online properties that included Live.com, Office Live, Xbox Live, and Microsoft.com. Her former responsibilities will probably be divided among Satya Nadella, Bill Veghte, and Brian McAndrews. Bradford has been named executive vice president of national marketing services for Spot Runner, an advertising agency that specializes in TV placements for local businesses. She had been with Microsoft’s online services organization since 2001.

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