Partner Labs Tighten Relationships

As Microsoft becomes more selective about the partners with whom it goes to market in the enterprise, several of the company’s largest partners are ensuring that they are literally on Microsoft’s map. By constructing and staffing laboratories near Microsoft’s campus, they can stay in daily touch with staff at the company’s headquarters, work closely with Microsoft engineers on new products, and give their own engineers access to Microsoft product and marketing teams when developing their own solutions.

Staying Close

Within about one mile of Microsoft’s sprawling campus at the top of a hill in Redmond, WA campus, many of Microsoft’s largest partners have their names on office parks and buildings.

These offices have a dual purpose. They serve local customers, just as the partner’s offices in other cities do; but they are also the locus of these partners’ Microsoft relationship efforts. One sign of the importance of the Microsoft relationship is that these offices are not across Lake Washington in Seattle, but are in or near Redmond, to capitalize on their proximity to Microsoft.