Ready-to-Go Marketing for Partners

New Ready-to-Go packaged marketing plans for partners bundle marketing guidance and tips, customizable marketing collateral, and step-by-step processes that complement major Microsoft marketing initiatives. The plans, at least parts of which could be managed by nontechnical marketing staff, could boost marketing and sales by partners, particularly smaller partners who lack marketing resources.

What’s in the Package

A Ready-to-Go Marketing campaign outlines a series of steps, such as the following, that partners can take to execute a specific marketing campaign:

• Learn more about specific Microsoft solutions, such as remote office solutions, through a series of 60-minute online tutorials, accessible directly from the Ready-to-Go site
• Update their Web site with banners, buttons, and Web page copy supplied by Microsoft so that customers driven to the site can learn more about the partner and Microsoft solutions
• Identify the target audience using their own customer list or one generated