Updated: July 12, 2020 (May 3, 2004)

  Analyst Report

Spring Reorganization Redesigns MSN, Servers

My Atlas / Analyst Reports

2,979 wordsTime to read: 15 min
Rob Helm by
Rob Helm

As managing vice president, Rob Helm covers Microsoft collaboration services and client software. His 25-plus years of experience analyzing Microsoft’s... more

Mid-year reviews have driven a host of changes to Microsoft’s organization. David Cole, a key figure behind the scenes, has taken more direct control of MSN as it closes out its second profitable quarter. The SQL Server product group is under new management as a major release approaches, and a leader from the company’s finance organization will tackle Microsoft’s licensing system.

Discussed here are changes to the organization at the vice-presidential level and above since the Feb. 2004 online issue of the Directions on Microsoft OrgChart. All changes are reflected in the May 2004 issue of OrgChart.

Cole Expands Control of MSN

The most notable changes in Microsoft’s seven business units concern MSN. There, MSN and Personal Services Division Vice President David Cole will take a more direct role in sales and finance. Meanwhile, leadership for the MSN.com portal has been distributed among a larger team, and the unit’s online services, such as Hotmail, have been consolidated with its subscription businesses, such as MSN Internet Access.

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