Dynamics 365 Customer Insights

by
Andrew Snodgrass

by
Andrew Snodgrass

Andrew analyzes and writes about Microsoft's data management, business intelligence, and machine learning solutions, as well as aspects of licensing... more

Dynamics 365 Customer Insights is a cloud service that consolidates customer data to build customer profiles and provide real-time marketing capabilities, features previously in Dynamics 365 Marketing. 

Product: Dynamics 365 Customer Insights

Licensing: Dynamics 365 Customer Insights

Near-Term Updates and Roadmap (2026)

Data

Recent updates improve segmentation and data preparation with value-based field selection and direct row-level source filtering that reduce the previous confusion in mapping data to existing schemas. Other updates address data export requirements, helping users share data with advertising and analytics platforms.

Updates expected in the middle of 2026 will focus on the following areas:

Acting on customer responses to help developers refine segments.

Deploy an MCP server to increase AI agent accuracy by reducing programming efforts.

Fabric OneLake integration to reduce data integration cost and time with predefined connections.