Technology and Licensing Videos

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Latest Videos

November 18, 2024 Directions Podcast. Season 3. Episode 4. Microsoft Licensing Boot Camp Lessons Learned.

Mary Jo Foley interviews veteran Directions analyst Wes Miller, who shares surprising insights gained teaching customers how to navigate the Microsoft licensing maze for more than a decade. From over-licensing and under-licensing to underestimating Microsoft’s revenue drive, you’ll learn the important do’s and don’ts of effective Microsoft licensing.

November 17, 2024 Directions Podcast. Season 3. Episode 3. What’s on the Azure Roadmap.

Directions on Microsoft analyst Rob Sanfilippo talks with Mary Jo Foley about how the Directions’ twice-yearly Azure roadmap comes together. The two compare notes on the latest Azure trends and hot buttons. Plus, Rob takes the Azure codename challenge.

November 16, 2024 Directions Podcast. Season 3. Episode 2. Subscriptions! A Directions on Microsoft Brainstorm.

Directions analysts Michael Cherry, Jim Gaynor and Wes Miller dive into how subscriptions have transformed Microsoft’s business model and what it means for Microsoft customers, both now and in the future.

November 15, 2024 Directions Podcast. Season 3. Episode 1. A Deep Dive into All Things Data.

Directions analysts Barry Briggs and Andy Snodgrass talk with Mary Jo Foley about the hype and the reality surrounding database systems in this episode of the Directions podcast. Are organizations any closer to harnessing the power of data now than before? What works and what doesn’t when it comes to data-management strategies?

May 15, 2024 Microsoft EA Negotiation – Levers

Former Microsoft Deal Desk executive Dean Bedwell explains the negotiation levers you can use to optimize the outcome of your Microsoft EA renewal.

May 1, 2024 Microsoft EA Negotiation – Discounts & Concessions

Directions on Microsoft negotiation expert Dean Bedwell details the types of financial, legal, and business concessions Microsoft customers should ask for during an EA negotiation and the best way to ask for them.

February 14, 2024 Microsoft EA Negotiation – Project Management

Microsoft negotiation expert Gus Volpe describes the four phases of successful EA negotiations and how to structure your project plan to optimize the results of your EA renewal.

February 14, 2024 Microsoft EA Negotiation – Strategies

Former Microsoft Deal Desk executive and current head of Directions advisory services Dean Bedwell shares insights gained over decades negotiating against—and more recently on behalf of—Microsoft’s largest enterprise customers, including proven strategies and tactics for optimizing your EA renewal. He also discusses common negotiation pitfalls you should avoid.

February 14, 2024 Microsoft EA Negotiation – Analysis

Veteran Microsoft negotiator [MLF1]  Steve Kelley guides you through the EA Negotiation Analysis process and teaches you how to use information about your current Microsoft technology deployments and go-forward Microsoft technology requirements gathered in Discovery to determine your options and focus your attention when you engage with Microsoft in renewal negotiations.

February 14, 2024 Microsoft EA Negotiation – Discovery

Veteran Microsoft negotiator Joshua Osbourne guides you through the complexities of EA Negotiation Discovery and its importance to your Microsoft licensing negotiation outcomes. First, self-audit your current Microsoft software and services deployments, and then interview internal IT subject matter experts to determine the additional Microsoft software and services you need to purchase moving forward.

December 15, 2022 What is Power BI?

This introductory video answers the fundamental questions: What is Power BI, and why should you care? It’s the first of a series of 10 short videos designed to add clarity to your understanding of Microsoft’s flagship business intelligence platform. The follow-on videos explain key Power BI concepts and components, including Report Types, Back-end Platforms, Clients,…