What's in a Customer Campaign?

A Customer Campaign identifies a major area of interest for customers, such as “Enable Your Mobile Work Force,” and describes how Microsoft will engage customers looking for relevant solutions. Key components of a Customer Campaign include the following:

Customer requirements include relevant “pain points” that the customer faces, what the customer wants to do, what they need to do it, and why current technologies are not sufficient.

Market opportunities are described, including the size of the global market, and specific product or sales opportunities (such as shifting customers to Office 2007). The campaign may also be targeted primarily at a particular market segment, such as the midmarket, and vertical, such as retailing or financial services.

Contacts and assignments include who on the customer side is responsible for managing or resolving the problem, such as a vice president of sales, and who on Microsoft’s side, such as specialists in mobility solutions, should be involved in crafting a solution for the customer and working on the sale.