Microsoft licensing and negotiation strategies.

Dean Bedwell works with organizations to optimize their Microsoft licensing agreements. He also trains organizations on Microsoft licensing negotiation strategies and tactics.

Before joining Directions on Microsoft, Dean was president of Software Asset Advisors, a software licensing consultancy. Prior to that, Dean spent twelve years at Microsoft managing the Canadian Business Desk where he was responsible for negotiating agreements with Microsoft’s largest enterprise and public sector customers.

Dean received a B.A. in Biology from McMaster University.