Dynamics Marketing Added to Customer Insights, New Limits

• Dynamics 365 Marketing is now packaged as a Customer Insights component, without any feature changes.
• Customers who use both applications will benefit the most, with a single subscription that is almost half of the previous cost.
• Original Customer Insights customers gain more favorable requirements for preferential pricing.
• Original Marketing customers must contend with new user access limits that could raise costs.

Dynamics 365 Customer Insights is being expanded by combining the original Customer Insights application with the existing Marketing application in a single offering. The change is repackaging only and does not impact features or administration. It provides distinct cost benefits for customers using both applications. However, customers who previously used only Customer Insights will see a slight increase in cost. For Marketing customers, the new packaging could lead to higher costs or not depending on their usage pattern. Marketing customers can renew existing agreements until Aug. 2024, but new customers can only purchase Marketing as a part of the new Customer Insights packaging.