Solution for Digital Media Management

Interactive Media Manager (IMM) is an enterprise solution to help media companies, such as film studios, broadcasters, and advertising agencies, manage digital content. Announced at the 2007 National Association of Broadcasters conference in April, IMM consists primarily of Web Parts running atop SharePoint Server 2007 and is meant to be integrated with third-party solutions for functions such as digital rights management, asset management, and format transcoding. In particular, IMM will help media companies automate workflows that involve both creative and business personnel, such as acquiring and publishing video content for distribution over the Web or Internet Protocol TV systems.

The main component of IMM is SharePoint Server 2007 with five customizable Web Parts:

• Media Library is the front end of the system, and provides thumbnail views of content
• Media Import enables uploading of content from other systems and triggers workflows; it boasts out-of-the-box integration with Aspera